Zetta Florence

Great selection of cards and random trinkets. I got some unique postcards and some other greeting cards. They also have some humorous cards and maybe some larger prints? It’s a nice place to browse around.

Zetta Florence will make your nice gifts nicer. The store is stocked with charming cards, gift tags, and printed paper for wrapping.
I found my way here after Zetta was featured in the ‘Local Shopping’ Unilocal Newsletter and I was not disappointed. Thanks Mel! In addition to the quality stationary items, there are cool retro-​style paper prints that can decorate your walls or your packages (ex. maps and vintage art). There is also a lovely variety of patterned, textured, and flocked wrapping papers available in meter sheets. I am delighted with this option for wrapping for smaller gifts. I can pick up an assortment of beautiful paper and don’t have to worry about trying to cram half a roll of left over wrap in my closet when I’m finished! I’ll be here again when I’m looking for something nice for my home or gifts for others.

It seems that whenever I walked past Zetta Florence before today they were closed and I’d have to resort to just drooling as I peered through the window into the darkened store. I walked straight past it today, not used to being here in daylight hours and was surprised to see people inside and quickly doubled back.
The selection of stationery is amazing here, not to mention the cards and gift paper that doubles as fantastic art prints that line the walls, calling out to me to empty my wallet and walk out with more goodies than I know what to do with. The prints in particular are what always caught my eye here, so heading inside for a better look was well worth it. Most of them are a «vintage» style, with themes such as world and city maps, old travel posters and advertising. They’re pretty cheap (under $ 10 for most of them) and would look great in a simple frame (some of them you can purchase framed too).
The store is huge and there only seemed to be one person working here, but somehow he managed to wander our way and explain how the prints work (they were displayed on a wall with the ones for sale in drawers underneath), quickly serve customers, wander around and help others then come back by us to let us know that the greeting cards we had moved onto had illustration on the back of them too, all effortlessly.
Zetta Florence is definitely worth a visit for any stationery lover, but be warned that the higher quality of goods here come with a higher price tag usually too. Now if only I actually had room in our house for everything I want to buy from here. pretty

To a stationary freak, Zetta Florence is like crack. If you didn’t already know, I have a bit of a ‘thing’ for stationery. Seriously, I walk around in here and feel myself getting giddy with excitement.
The embossed papers and lined envelopes, the coloured leather journals, the hipster friendly notebooks covered in vintage railway maps… this place is heaven. Perfect for when I need a new travel journal, a birthday card or a small gift. I’ve totally got the hots for this place.

Picking up a pen and paper can inspire. If you’re using the good stuff then it is a way to subconsciously tell you that you’re either writing something very important or you need to up your ante. What a pity your hand writing is terrible.
That’s OK, so is mine.
So the least I can do is try to dress it up with beautiful stationary.
Some beautiful wrapping paper which would be nice by itself in a frame (that sounds like a cheap decorating idea from those home and garden television shows), ye olde pen and ink sets, rubber stamps, leather bound journals and stationary for weddings. There’s a lot in store to like. It’s kind of nice just going in there to see how some people’s offices must be. Oh the lifestyles they must lead!
Here, you’re only you’re as good as the stationary you’re using and if you’re using theirs, then you know that stationary is king so that makes you…

Stationary Lovers, eat your heart out.
I only just discovered Zetta Florence recently and have to say ‘I’m in love’! I’ve always shopped at the likes of Kikki. K or Smiggle (when i was younger, don’t hold it against me) but Zetta Florence is really something else.
From the outside you can see in to the world of Zetta Florence, Beautifully bound Diaries, Journals, Photo Albums and more await for you to be taken away.
With my Degree in Commercial Arts coming to the years close, i came in looking for a portfolio and have to say im grateful. A lot of options in here! With saying all these lovely things, make sure you’re carrying enough cash, Zetta Florence is so above the like of Kikki. K and Smiggle, both in style and in price!

Stationery lovers beware! Zetta Florence is full of lovely notebooks, paper, cards, journals, photo albums, writing and letters sets. If you’re one of those that can’t control yourself, I suggest giving your wallet to a friend to keep because you will find something you like.
My first visit to Zetta Florence was before I moved to Melbourne officially and began with just the need to buy a card. This soon resulted in pens, stickers, labels, at least 5 bird motif cards and matching wrapping paper — because you can never have enough spare cards and wrapper!
That being said, this store really does pack a very good punch! Check out the presentation products, including portfolio books, solander boxes, photo albums and binders to make your next client presentation really stand out! I also love the vintage inspired wrapping paper range that works wonderfully as instant wall art, when framed.

Teenage rebellion was not my thing. No, no, as a geeky teen I had a thing for *mutters* découpage. Yes, découpage. An obsession that seems to have transmogrified into an ever so slightly less embarrassing penchant for beautiful wrapping paper, exceptional stationery and damn good greeting cards.
For stationery lovers like me, Zetta Florence is a no-​brainer. An expansive and beautifully decorated shop nearer the Gertrude Street end of Brunswick Street, Zetta Florence sells a range of ‘stationery, presentation and archival products’ which all adhere to an aesthetic that I would call saccharinely sweet with a touch or Florencian char.
Worth a visit alone for its perennially wonderful window displays, Zetta Florence is obviously a destination for those that need specialist archival or presentation products but is also hands down the best place to go on Brunswick Street for simple olé stationery, wrapping paper and gift cards. This place certainly looks good on more than paper.

Stationery shops aren’t generally where I like to spend my spare time, but searching for good-​quality stationery when I’m in need is even lower on my list of ‘fun things to do’, so Zetta Florence is both a necessity and a godsend.
The expansive store doesn’t just have every stationery item you could possibly want or require, it has the best of everything. And I have to admit, it is kind of thrilling picking through the huge range of leather-​bound journals and notebooks.
Most of my friends have also received a card made by a little New Zealand company called Cecily from here — they’re all based around a quirky, free-​spirited and kind of hopeless woman named Cecily… What am I saying about my friends?