Sopoom

«What’s it all about Alfie?» I got no idea is my answer. Look… it’s bright, colourful, quirky, cutesy and if I had to describe what it actually contains, it’s a composite of Typo and Morning Glory, it is a Japanese shop without the typical façade and interior. It’s décor is simple with clean lines with a white background to showcase their products, which are sitting on dressers and tables to bring them into view, as they are so small the majority would get lost in the wallpaper… if they had it. Either that or they are blown up into the huge teddy bears and other shapes of stuffed toys which look like Godzilla to a small child.
There are lots of diaries, notebooks, pads, journals and cards for sale in various colours plus mobiles, key chains, wallets, purses, bags, toys, etc.
It’s in a great location but I don’t know who buys this stuff, perhaps it’s ok to buy presents for toddlers and primary school children or adults who need a diary or journal maybe, or just for the sake of buying a gift when no thought is required. Apart from that it’s pretty to look at.