Peter Alexander

I have to update this because I went back in the other day and the loveliest girl served me… really makes all the difference. I actually used my gift card plus a little more!

Giant pink doors lead you into the marvellous world of Peter Alexander; the masterful maker of sweet sleepwear. The sweet smell of the burning vanilla candles fill the store and transport you into a place where sleepwear is stylish and chic and pink, frills and fluff are your new best friends. Although this store is significantly smaller than there others, the racks are still filled with soft pretty Tees, lace nighties and fluffy dressing gowns. Shelves display adorable intimates and diamanté encrusted slippers, the boys also have their own section with briefs and pyjama sets and tables display the latest outfits and cute little accessories, it is hard to leave this store without anything because everything is so damn cute!

I think its great that Peter Alexander knows and loves his niche market of sleepwear and that he limits his collections to predominantly clothing, rather than cash in and dump a whole lot of homewares in his stores, however I wonder how far can you go in innovating sleepwear?
On my most recent visit to his store in Karrinyup I notied a rack full of Disney inspired nighties — Snow White, Cinderella and Sleeping Beauty (of course) printed large on simple cotton. That, and a necessary move into childrenswear might mean Mr Alexander is running out of ideas…
I also think some of the prices on the more simple garments are a bit steep. Forty dollars for a basic cotton tee? Armani Exchange wouldn’t even charge that…

Visiting Peter Alexander is a sensory journey. The beautiful pastel colours of all the stock, the silks, satin and soft fleeces to run your fingers through while the sweet aroma of scented lip balms and candles fill the air. Some fantastic fabric prints are used for the pyjamas and I love that their nightdresses are almost so beautiful you want to wear them outside of the bedroom. A great place for gifts because who doesn’t love getting robes, slippers or pyjamas for gifts?

Follow the sweet aroma into Peter Alexander, trust me, you will melt away. From the moment you enter this gorgeous pyjama store, it’s as though you have been imersed into a fairytale.
Just recently I used a gift voucher I received for my birthday, I brought myself the vanilla caramel candle, as I was dying to take the delicious smell of Peter Alexander, home with me to my own bedroom. But I didn’t stop there, two days later I returned to buy my baby cousin the cutest pair of toddler pyjamas, they were baby pink with colourful ice cream cones over them; if only they came in my size! And no, that was not the end, I think found the perfect excuse to buy more. A girlfriends birthday is just around the corner, and her love for sausage dogs is as great as my new found love for this store, so it seemed only right that I brought her the sausage dog pyjama shorts, don’t you agree?
If you have not yet discovered the magic of Peter Alexander, you better hurry, because you don’t know what your missing.