I have to up this review by 1 star, based on recent experience. The staff in this booth are always very helpful, but this time we needed to compare two companies, to try to save some money on our data and phone plans. And do you know what we discovered? Apples are not oranges! We were not getting the best value for our money out of the last plan we had on 1 phone, and we were able to compare phone and data plans for 3 or 4 different companies(Rogers, Fido, Bell, and 1 other that is the subsidiary of Bell — is it Verison, I think?) This way, we found a better plan than we had at a more reasonable price. PHEW! Yeah, I like this multi booth idea a LOT! The clerk who served us really knew her stuff. The only and biggest downer for me was that it took sooo long to get all this sorted out. I can’t blame only the clerk though! It was easy enough to compare everything, but it’s a lot to absorb. In the end, we are both happy. Great after-sale service too: we were shopping here on a Friday, and there was a weekend special that came up starting the Saturday, so the clerk called us back to let us know that she could throw it in! GREAT!