This is a BOSE outlet store at the Albertville outlet mall. The regular priced items I was looking at were the same price as at big box electronics stores. This store did carry some accessories that were not available at the big box electronics stores(for example, the BOSE carrying case for a BOSE ipod dock). The associates are very knowledgable about BOSE. They do work on commission though, so on a ‘fact-finding’ visit, the person helping me made me feel slightly guilty for not purchasing on that day. I think the big benefit to this store are the refurbished items. They are cheaper than the new items, but still carry a BOSE warranty. And, I discovered that they will put your name on a list to be contacted when a certain item comes in stock. You can reserve the item over the phone to pick up later. Also, FYI, the coupon book discount at BOSE is 10% off a refurbished item — what a deal!