Probably my favorite bait shop in Minnesota. We are used to staying in Ottertail County but stayed up in Alex for the week this year. This shop has friendly, helpful employees who are knowledgeable about the area, the lakes, fishing, activities, and everything else. Great selection of rods and reels, apparel, lures, and the works. Everything you could want from Rapala to Mepps, Northland, Blue Fox, Musky killers, everything. Their prices are great here too, better than any of the other places we have been up here. I will definitely be coming back when we are here in this area of Minnesota.