The Loft is a consignment store that caters to the college crowd, in that it tries to be trendy and slightly more upscale than your average Ames consignment boutique. They also have a rewards program that gives you a $ 5 credit once you’ve spent $ 100 in the store. They recently expanded to the Duck Worth Wearing space below, and while I haven’t visited since the renovation I am sure they are making great use of the space. They have a large selection of designer jeans that are very affordable as well as jewelry and accessories. I feel that some of their items are overpriced, but I’ve also had some great finds here.