Holy cow this place is awesome. We had never been to a build a bear so we decided to check it out. You get to choose a body for the stuffed animal which ranged from about $ 12-$ 25 which is really reasonable. They had bears, ninja turtles, my little ponies, we chose toothless from how to train your dragon. After you choose a body you take it to get stuffed. Here you can choose to put a sound box and if you want a scent added. Then you pick a heart which they tell you to rub or kiss to get it going. The child then gets to step on kick plate to activate the fluff going in. They let the child hug the animal to see if they want more or less stuffing. The workers are so awesome, they love kids and it shows. There are tons of accessories you can add so be careful because they can rack up some money. This place was amazing. The kids were so excited to have made their own animal. After they make them there is a washing station where they can give them a bath, brush them, and blow dry their hair(pretend of course.) All in all you would pay the exact amount or more to buy a stuffed animal and not get the magic of making it yourself or the amazing customer service. Highly recommend.