Alternative Apparel

I am writing as a wholesaler. This company’s website is absolutely horrible to order from. It has been years and they can’t get their website to function properly for ordering. A real shame because the apparel is very good overall.
FIX YOUR WEBSITE !

Talk about local flavor.
The fashion and design industry heavies of NY and LA are covered in brand after brand of clothing. So when there’s something fashion-​y based in Atlanta, it deserves some props.
Alternative is based here (well, in Norcross. Close enough.) with a retail store in the Highlands.
Their mantra is taking the basic t-​shirt and making it into. . well. . an extremely cool t-​shirt. They have a range of styles and sizes, all keeping up with the latest in fashionish trends. And one main criteria for all of them is: soft.
Now if the thought of paying thirty bucks for a t-​shirt isn’t on your list of acceptable ideas, then wait it out ’til you get one as a gift. Or if you’re like a certain someone, go in, check out the soft feel of the shirts and be lulled into making an unexpected purchase.
A good tip for all though is their sale rack — during end of season, you’re able to score some good bargains of this locally based brand!

I can’t justify spending $ 30-​something on a solid color t-​shirt. That’s what they sell here — t-​shirts. I also can’t imagine how a store can possibly be under such poor management and still stay open.