Etc East

I have shopped here for years. Love their jewelry, but the owner is so unfriendly. Recently, I stopped in and fell in love with a handbag which was the only one they had left, so they put it on hold for me until the ‘end of the day’ when they closed at 6:30pm. I’m the kind of person who will call the store if I’ve put something on hold and let them know if I’m going to buy the item or not. I received a call at 4:15pm on the same day I put the purse on hold. The sales lady left a message asking me if I was still interested in the purse because there was someone in the store who wanted to buy it. More specifically, the message emphasized that this woman had to have this bag. FIVE (5), yes FIVE minutes after the sales lady called I picked up the message and called right back. The purse was gone… sold…out the door in a hurry. I’m miffed about the way this made me feel. I felt like they HAD to make a sale and that my money wasn’t good enough. I guess in this economy you have to sell your good out from under customers who have been loyal to you. Ok… I get it… things could be a lot worse… it’s not life or death… but this was a botched customer service issue that impacted a loyal longstanding customer. Well, no more. I will never go back. I get a lot of satisfaction supporting locally owned businesses, but I can get everything they sell at other places without the attitude. Bye-​bye.

What a great jewelry and accessories store. I can’t go there if I don’t have money. I always end up buying something. Gina keeps a wide variety of jewelry and prices. Great handbags, scarves and other gift items. Every so often she does trunk shows. These are fun and no pressure to buy but I always do. My best friend loves when she sees an Etc East box as a gift.

Etc East is one of the shops in the Vinings Jubilee shopping center on Paces Ferry. It is the only jewelry store in Atlanta where I have to be careful about letting myself go there because I will buy something. They sell purses, scarves and belts as well but I’m all about the jewelry.
When it comes to cool jewelry stores, I have found Atlanta to be something of a vast desert but Etc East is definitely an oasis. I think the main reason I love them is because they have Cathy Waterman jewelry live and in person. They carry different styles so there is something for everyone. I’ve seen a few pieces sold there that are also in the Sundance catalog but it’s definitely not all that same style.
Although I am all about the pretty sparkly jewelry I was also excited to see a Tylie Malibu purse there. I just wish they would carry their wrist cuffs as well.
The sales people are very nice and friendly and seem to love the stuff too. They’re great about inviting you to play and try things on without a lot of pressure. Prices range from low enough for the occasional treat to ouch (but so worth the pain). If I could ask for anything more from them it would just be more. It’s not a very big store!