Gilly Hicks

Gilly Hicks is Victorias Secret! This place has THE cutest stuff for everyday wear! bonus points: it’s a part of the Abercrombie family so you can get most of the exact same shirts, cardigans, hoods, and sweats for way less… if you plan it right. «How do we do that?» you ask… go to the website and sign up for the emails. I know, who wants more spam, but trust me that it’s worth it. You know how VS acts Iike they’re doing you a favor when the 5/​$ 25 goes for 7/​$ 25? Well, try WAY more options for $ 1.90 a pair! I’m not even joking! Lovely, cute (and sexy) bras for $ 7.75! We won’t even delve into everything else! We aren’t talking cheap crap here either… I mean fine lace, quality fasteners, lovely tapestries, and shiny silks all in a dazzling array of colors and prints with tons of matching bra/​panty sets. Check out the website, there’s a sale on now. Join the email list. Thank me later. You’re welcome.
P.S-regular prices are pretty steep. Don’t say I didn’t warn you.

This is specifically for the Aventura store.
Love the underwear, would have bought a ton had it not been for this experience.
My friend and I go into the store at 9:00p and are greeted by a friendly sales associate. Shortly thereafter this girl holding some sort of merchandise machine comes up to us and informs us the store is about to close (Aventura does not close until 9:30), so we need to make our way to the fitting room and purchase our merchandise. Feeling pressured I start to quickly try to find things (which really only slowed me down) and nothing is in the right place, their displays are nowhere near where the items are so you wander around dark rooms searching for what you saw on display elsewhere.
I find some underwear (none of which were the same type) and several more baby doll garters (I am getting married and am shopping for the honeymoon). While I am looking at the baby doll garters the same girl comes up with her machine and informs the 3 other ladies (not my friend) and myself that the store is closing and we need to go to the fitting room and make our selections, the three women set down the items they had in their hands and leave the store (which is what I should have done) this lady had reached the level of harassment as she went from person to person hurrying them.
I go to the fitting room to try on my items and the girl there informs me I can only try on one of each size of underwear that I have (now a loose non-​stretch cotton pantie fits completely different from a tight knit and I am not willing to make a purchase without trying them on). Every other place has a rule that you just need to wear your underwear (and even if there wasn’t this rule, it would be gross not to, you don’t know how disgusting the person was that tried them on before you). At this point, I have had enough between the psycho kicking everyone out and the rule that no other underwear store has. I drop my items in front of the girl and join my friend.
Wouldn’t you know, magic girl with her machine is still hanging around harassing her and anyone else she can find in the store. At this point she is trying to figure out what color certain things are (because the lighting is so horrendous you can’t tell if things are black, navy, or gray, white or silver…) and the girl with the machine shows up again to inform her that she needs to make her purchases because the store is now closed.
My friend informs her she has been rude from the beginning and is a major reason for her taking so long to find things. She asks for the manager and the girl with the machine informs her that she is the manager. My friend starts yelling at her for being so rude (not swearing once) and she retorts by informing my friend that she cannot cuss in her store (ridiculous because she hadn’t cussed at this point), my friend then does swear at her, leaves her pile of items and we go, they have to let us out (because they have closed the store). In letting us out, there is a girl trying to see why the store is closed and she slams the door in the girls face, which upset the girl, whom we informed of our experience inside.
Then we look at our phone, it is 9:29p, the store wasn’t even supposed to be closed. Apparently the manager had something to do tonight and didn’t want to be late. I don’t know how many sales she lost being so rude but I can attest for the 3 women, my friend (who doesn’t have a Gilly Hicks near her so she was stocking up on underwear and sexy items), and myself.

I absolutely love this store!
I am a small breasted woman, and it is very difficult to find bras that fit comfortably. I had always gone to Victoria’s Secret, but for as much money I was paying, the bras were nothing special.
I went to the Aventura mall to stroll around a bit and as we were walking by Gilly Hicks, we were lured in by an employee. I had never heard of Gilly Hicks, so I figured I’d check it out. This place was like a maze and around every corner there was a little prize. They had so many cute panties, bras, camis, pj’s, etc.
I figured I would try on a bra to see how they fit. Holy Molley, I was astonished that I could find a bra that fit so comfortably. They had many types of bras from padding, to no padding, to sheer. They basically have all the same things that Victoria’s Secret has but seems to be better for those of us a part of the itty bitty titty committee.
Check out this store, guarantee you’ll love it.

AMAZING sales the last couple of weeks — underwear usually going for $ 14 – 18 on sale for $ 1.90… and $ 44 bras for $ 9.99.
Those prices alone should get them 5 stars — but I waited in a super long line, in their funky lighting with the spotlights on my face that give me a headache — waiting for ONE cashier to handle the woman in front of us buying hundreds of dollars of sale merchandise. It took the cashier what felt like forever before she called for backup.
Then let’s consider that the store is laid out in such a way that long lines are NOT fun — and you have to backtrack the way you came (through the crowds) in order to get out.
The colors and the quality of their merchandise is great — but sometimes I feel like I need a flashlight to confirm what I’m buying.

I absolutely love Gilly Hicks. The underwear is incredibly soft and fit just right. And, the bras fit exceptionally well and are cute and come in age appropriate colors. I love the bra dressers in the fitting room with it’s drawers full of every style, size, and color of bras available.
I will admit that there are some negatives. The prices are really high and the lighting is horrible, but they wanted that cool sensual vibe so… I only buy during a seasonal clearance sale when the prices are more reasonable, $ 30 turns into $ 10 :)

Their spring clearance was in full effect on my last visit to Gilly Hicks which meant that the undies I love so much were deeply discounted.
I snatched up roughly two weeks worth (hey, who has time to do laundry more often than that?) and made my way to the register. The woman ahead of me purchased more than $ 800 worth of items — quite literally she had piles of stuff. You might think, at this point, that the managers (I spotted at least two) might dispatch staff to help mitigate the queue. Or *gasp* step in and start ringing ladies up themselves. But you would be wrong.
After standing on line for more than 10 minutes (I’d have left if they had this store anywhere in my vicinity or had the sale items available online but alas they don’t) I piped up asking if the sole shopgirl could call for backup.
«Everyone’s assigned to positions on the floor,» came her reply as she started removing the anti-​theft sensors from the $ 800 worth of merchandise bought by the woman in front of me who, by that time, had left the store saying that she’d be back when everything was packed up and ready.
I thought the gaggle of women behind me might riot. Apparently standing around in the various nooks and crannies of the store clad in tank tops, and not much more, is of higher importance than helping complete purchases for customers.
Ms. Gilly Hicks, you and your lot need some adult supervision. Slinking around looking cute is not a job description.

you could get lost in here! it looks and smells like the A&F parent, but with lingerie — which i almost think is more fitting considering all the half dressed, totally gorgeous models they display. there are 8 or so rooms of lingerie and it’s pretty fun to go through the racks. they have underwear in seemingly every color and size — which is convenient. the fitting rooms are larger and you can tell they try to veer away from the idea of «just a store». but aside from the dim lighting, the blasting music, and themed décor, the lingerie styles are pretty basic.

Coolest. Store. Ever. The merchandising in this Sydney-​based lingerie store is to-​die-​for. I’m not a lingerie fanatic, but the way the undergarments are brilliantly spotlighted throughout the store makes you want to buy everything.
Sure the music is loud a la Abercrombie and Fitch and it’s really dark inside, but there’s something sexy about this store’s vibe.
Gilly Hicks also sells it’s own beauty line which smells delicious. Loves this new gem.

Gilly Hicks is an underwear store from Sydney, and upon entering you’ll experience an array of bras and panties in every color of the rainbow – literally. The store is extremely dark with spotlights highlighting the selection of underthings, which is a tad annoying because it makes it hard to see tag sizes and the items’ true color, but it’s an extremely interesting way to create displays. While it feels like an Abercrombie, I think this store will give Victoria’s Secret a run for its money, especially considering the prices are less than what Vicky’s Secret has to offer.