Tula

Now this is a must on LBI. It has a wonderful men’s boutique. For some it may be expensive but I do not mind the price at all. It is like Barney’s. The service is great, as soon as I needed one I got a fitting room. Absolutely love Tula!

A new very cute and upscale boutique in Beach Haven. When I walked in I overheard (maybe the owner?) saying that they just opened and that it took a full year to build the place. Not sure why a small boutique takes an entire year to build, but it’s definitely cute in here.
Items range from Vince, Joe’s Jeans to Steve Madden and lots in between with high prices to match. Jeans, shirts, pants, shoes, handbags, and accessories.
Clothes seemed to be about what Bloomingdale’s sells in the Y.E.S. contemporary section, or Barney’s CO-​OP, but then the shoes selection was nothing better than a low end Macy’s. If I’m buying a $ 250 Vince shirt, I’m not buying $ 50 Steve Madden shoes… just sayin’
My only question is — is there a market for such high-​end clothing in LBI? Certainly I like designers like Vince, but I’m not really shopping for that on vacation. Of course I’m never opposed to buying something if I do find something I like. Will locals shop here enough in the off season to keep this place going? Only time will tell.
Certainly it’s a cute store and I enjoy seeing the more upscale stores coming to LBI. I’d much rather come here than that everything under $ 9.99 store, so I hope folks keep this place going!