This has been a landmark fishing store for the Northern Colorado area for many years. We were inside yesterday to find the lure stock was more than half empty. It would appear the owner is primarily interested in building fishing rods and selling live bait now. Was looking for a new spinning rod and his floor stock was pretty low and did not find what I was looking for. It used to be you could always count on coming here and getting what you needed. Now I would think twice before coming back here unless I just needed bait.