BRAG – Boston Ring And Gem

Not really the type to leave reviews but this place deserves it! Great experience with this business. They were spot on. Very honest, friendly, and patient. I 100 percent recommend them!
~S. BORGES~

BRAG and its crew (especially Sevag and Yuri) truly do deserve a 5-​star rating. Unlike many of the other highly rated jewelry stores and jewelers on Unilocal,BRAG really sets themselves apart from all the others with great prices, artistic pieces, and just generally outstanding service.
I had visit about 6 jewelers prior to visiting BRAG, ranging from typical high-​end stores like Tiffany, to other chains like Kay, and a few smaller local jewelers in order to find and purchase an engagement ring for my fiancée. I had actually made my way to the Boston Jewelers Exchange building because I had read reviews about a few other stores and was surprised to not have a great experience with any of the other jewelers who have gotten rave reviews. The storefronts either looked old and run-​down, or dark and uninviting, and the jewelers I interacted with weren’t rude or anything, but they didn’t really seem interested in helping meet my needs.
Walking into BRAG was a refreshing departure from the previous experiences I’ve had, with its sleek, modern, and clean storefront and smiling faces from employees and customers alike. Sevag and Yuri took incredible care of me, knowledgeably answering all of my questions about diamonds, rings, and the whole proposal process, and they seemed 100% attentive and genuinely interested in helping me find what I was looking for. Not only that, but having spent 4 – 5 hours in their store hemming and hawing at different designs, asking more questions, inspecting different diamonds, they never seemed at all impatient or annoyed at my presence or requests. After that experience, I knew these were the jewelers I wanted to work with to make happen one of the most important moments of my life.
Over the next week, I returned several times for several hours each to talk about the ring. And in those sessions, I learned more about diamonds and rings than I ever thought I would, and ended up working Sevag to customize and build a ring design from scratch. We customize every little detail, from the materials, to the band width, to the tapering, to the shape of the setting’s cross bars, to how much of the ring is covered with paveé diamonds, etc. I just thought it was incredible to have the ability to not only create the perfect engagement ring exactly the way I imagine it, but to work with an incredible and genuine designer like Sevag who brought those plans to life.
But my great experience didn’t end there. The prices Sevag quoted were extremely fair and competitive, especially given the custom designing and quality of the ring that he produced. My fiancée cannot stop raving about how nice and detailed the ring turned out, and I cannot be happier with my purchase. Everything from the initial budget I gave to the delivery date he estimated, Sevag and his team truly delivered everything BRAG promises and more.
Throughout this whole process, I’ve read hundreds of Unilocal/​Tripadvisor/​Blog reviews about different jewelers and where to get an engagement ring, and honestly I was sort of just lost after reading all of those reviews. So for those of you who are doing the same, whether you’re just starting out or have already visited a bunch of jewelers or are on the fence, just invest a short hour to visit BRAG and I promise you that you won’t be disappointed. The level of service and the experience you get at BRAG is truly unbelievable, and no matter what your needs or budget, I’m absolutely certain that this team will help you get what you need, even if you don’t intend on purchasing your ring from them.
And best of luck on your searches and purchases, and I hope that you get the same out of your experience with BRAG as I did, because my experience with them has won them my business for life.
Sevag, Yuri, and team — THANK YOU!

Another 5 star review for Sevag. He’s great! We bought our wedding bands from here and are very happy with what we got.

Forget about other places! Sevag is not only a great jeweler, he is an artist! Great customer service. No matter if you are looking for a small gift or a big diamond ring, they will always make you feel as a VIP customer, spend time with you and help you to find the right thing! My fiancée loves her ring! Thank you Sevag!

Like most reviews for BRAG, I probably cannot say anything that hasn’t already been said. There’s a reason why Sevag is rated 5 stars! What I can do, is tell you about my engagement ring buying experience and maybe that’ll help you in making the right choice of jeweler.
Before I went to BRAG, I went to several jewelers who were rated highly. Most jewelers sell you diamonds and will be able to answer any questions you may have around buying your diamond but since they’re not the actual jeweler who make the bands they just assure you that they’ll do a great job (kinda sounding like TRUMP). If you’re looking for a pre-​set design then probably you don’t have to worry because they’ve made the band before and they have the molds, CADs etc. and they know exactly how much the band will cost you. However in my case my design was unique. It was based off a designer pattern I found on the internet (the original was in platinum and was very expensive and was more than what I was willing to pay for the stone itself besides I wanted to make my ring in 14k white gold).
When I went to BRAG, Sevag showed me some stones he had in in inventory which met my criterion. He happened to have a stone that was very close to the color I was looking for but the other features it had, more than made up for it. Sevag priced the stone atleast $ 500 less than what the least pricey jeweler would have charged you for it. He priced it at what it would have cost you to buy it at an online retailer. The problem with online retailers is that you are aren’t sure, what the final product will look like and if there’s issues with it, you’ll have to deal with someone via mail or UPS (something I wasn’t comfortable doing).
Once I was happy with the stone, we talked about the design of the ring. Since Sevag makes the ring himself, he was able to go into very fine detail on how he was going to make the ring, how many stones he’s going to use, what they’re quality was etc. I gave him a budget and asked that he stay within it. Sevag was able to tell me exactly what every component of the ring was going to cost, down to the point where we were negotiating how many stones would be placed on the band so that we don’t exceed my budget and I’m happy with the final result.
In the end Sevag did charge me more that what other jewelers were quoting for the design of the band but since he was the only person who told me how he was going to make it, I was comfortable in the fact that he knew exactly what he was going to do. He even accommodated me with how I was going to make the payment for the ring.
Like we agreed, he delivered me the ring on time and in fact he did a better job that the original designer pattern itself. I was impressed with how beautiful the ring looked and my fiancée loved it too (which is all that matters). Sevag ended up using more diamonds on the band (than what we agreed to) because he felt that it would look better that way and didn’t even charge me extra for doing so.
If you’re on the fence about whom you’d like as your jeweler, look no further… Sevag is your guy!
My wife and I will definitely be going to him in the future for any of our jeweler needs.

This review is for Sevag and his very helpful staff at BRAG. Knowing nothing about purchasing an engagement ring, I walked into BRAG to begin the learning process. After several visits over the course of weeks, I was finally able to find the perfect match, and my fiancée couldn’t be happier. Through it all, Sevag and his staff were extremely patient, informative, and willing to go the extra mile to ensure that I would be satisfied in the end.
Whether you are new to buying engagement/​wedding rings, or you already know what you like, I would definitely recommend stopping by to speak to Sevag about how he and his team can help you make the best choice.
Thanks again to BRAG, you made a serious purchase for me much easier than I thought it would be!

Boston Ring and Gem is without question the only place to get your ring. My fiancé and I shopped around for weeks for the best deal and are very picky. Savag has the best selection of diamonds, the BEST prices you will find anywhere, and his rings are absolutely stunning. The entire experience with BRAG is perfect, you know exactly what you’re getting, there is zero pressure to buy, and they are so attentive to questions, requests, etc. After a few months I decided my ring was a little too tight (I think I ordered it too tight because I was afraid to lose it!) and Sevag resized it for no fee. The few times I’ve called or come in he remembers me and my fiancé’s names and everything we ever discussed. I was very impressed. Boston isn’t exactly convenient to us but it was so worth the trip to do business with them.

My boyfriend always wanted to have an Italian horn pendant with great quality so I went to BRAG because I have heard many good things about the store.
It was a great experience working with Sevag. He was very patient and straight forward. I asked a lot of questions but he was happy to answer every single one of them. I also waited until the last minute to order this as a gift for our anniversary. Luckily, Sevag was able to fulfill my request with such short notice.
I love the display of the store. It is very classy and modern but most importantly, the attentiveness and helpfulness of the store owner is what will bring me back for my future jewelry purchases.

Plenty of love for Sevag already but wanted to give him and his staff a shout out on Unilocal.My wife and I spoke to a number of jewelers at 333 Washington St and BRAG had the best selection and price on wedding bands for men. Jewelry buying can be somewhat of a stressful experience, especially for a newbie, but the staff was genuine and helpful throughout the selection and buying process. Would definitely recommend BRAG to anyone in-​market for jewelry!

Anything less than 5 stars is a disservice to Sevag. If there was a 6 star option, Sevag has earned it.
Being a 3^rd generation jeweler in his family he definitely knows the business through and through.
My experience with Sevag was informational, comfortable, professional and had me feeling confident that he had my best interests in mind, which he absolutely did!
As a salesman myself, I could tell Sevag was an honest straight shooter, interested in my needs rather than his own, and that I was being taken care of not taken advantage of.
His willingness to work with me on my preferences and restrictions and thoughtfulness to go out of his way to have a ring custom made, expedited and appraised leaves me with nothing but positive memories.
I would recommend anyone considering buying jewelry to have a conversation with Sevag first! He’s certainly earned my business and referrals.

I’m leaving this review for the simple ability to dilute any ridiculous less than 5 star reviews that could ever follow.
As others have said, Sevag and his staff exhibit quintessential professionalism and customer service. They take careful time and attention, customizing as able, with very reasonable prices (notably that adjust with the market in real time according to precious metals).
He always shines our jewelry when we stop in –even the non-​BRAG jewelry– without prompting and spontaneously. This started when we first visited and were simply looking. He remembers your name, style, likes, and concerns as if he just saw you yesterday.
A MUST visit for that special something and someone.

While it seems redundant to add to all the 5 star reviews, I’m left with no other choice.
Having our wedding and engagement rings designed and put together with BRAG was a great experience. Sevag was fun to work with. He was professional, but also very down to earth and easy to work with. If you have your jewelry designed here you’ll rest easy knowing you’re in good hands!
We’re planning on having a necklace and earrings designed for our wedding as well– with some family stones– and we’re definitely going to BRAG to have this done. The best sign of a great experience is when you go back right? We wouldn’t consider anywhere else ;)
Thanks for all your help Sevag!

I don’t usually write Unilocal reviews, but my fiancé and I had such a fantastic experience with Sevag that I had to recommend BRAG. We went in three times: to browse, to order the ring, and to pick up the finished ring. Every time, even when it was busy, Sevag and his staff were relaxed and very helpful. We had a lot of questions and tried on several rings, all of which was handled graciously. We ended up selecting an engagement ring design and altering it, as well as using a unique cut of aquamarine stone that had to be ordered and cut again. The finished product is amazing! Better than we expected. Also, Sevag has a hilarious sense of humor. He’s always laughing at some joke he just cracked. I would definitely recommend his business and would order from him again.

Sevag is very knowledgeable about the diamond market and strategically purchases a wide variety of diamonds to meet the needs/​interest of the BRAG clientele. He will work tirelessly to find you the perfect diamond and setting. He is highly invested in the success of every person that comes into their store regardless of whether or not you are just starting to learn about diamonds or ready to make a purchase. This really stood out to me. I first went to BRAG with no intentions of purchasing and only to get an education on the market. I like many men knew very little about diamonds and was intimidated by what I needed to learn in order to feel comfortable about a purchase. Sevag and his team spent almost an hour teaching me about the 4-​Cs despite knowing I was not ready to purchase and clearly wanted to shop around before I was ready to do so.
I visited 9 other stores to get a sense of what mattered most to me in the ring and learn how to identify great craftsmanship. Ultimately, I returned to BRAG when I was ready to purchase because I wanted to work with someone I trusted in this process that would really invest the time to help me make the right purchase. Sevag did not let me down. He helped me pick out the perfect ring and I am reminded of this every day when I see my fiancé look down at her hand with a huge smile and a sparkle in her eyes.

Like others have said, if you want a pressure-​free, low-​key, and laid-​back experience, look no further than Sevag at BRAG. After going to a few other stores in the diamond district and elsewhere, one look into BRAG made all the difference.
Immediately, the inventory here just looks prettier and more brilliant. All the rings are custom designed and handmade– no catalog rings here. Most of the diamond inventory is selected for ideal proportions (online retailers and other stores have lots of crummy proportioned diamonds, even if graded GIA excellent). Sevag will work with you to figure out how best to work within your budget — if he doesn’t have anything in stock, he will be more than happy to see what he can buy within a similar range for you to pick from. There is absolutely no pressure to buy bigger, more flawless, etc. Sevag tells it like it is. That being said, also do your homework and do some research into what you are buying. (Videos from good old gold and pricescope forums can help a lot in this regard as well as the HCA calculator for round brilliants, for example.) If you don’t want to do this, though, rest assured Sevag will help you get whatever you’re looking for and take the guesswork out of it.
The end product was more beautiful than I ever could have imagined. Working with Sevag and his team was very simple via email and you can easily pop in whenever they are open. If you want a handmade masterpiece, don’t hesitate to go to BRAG!

Despite being a part of the design process with my now-​fiancé, and despite knowing pretty much exactly what the ring would look like, I was still stunned by how beautiful it turned out when he proposed. I really wish I could convey how wonderful the whole process was with Sevag — he really understood what we wanted, was incredibly kind, and the level of detail put into the ring is incredible.
I remember a while back when we looked at reviews before our first meeting with him and reading one that said something about it seeming like he doesn’t care whether or not he gets your business. After a couple of meetings with him, you can tell he’s just a very laid-​back person, and he doesn’t kiss your butt like a used car salesman. It’s obvious he’s simply confident in the quality of their product that he just lets it speak for itself.
My fiancé and I will definitely be going back for our wedding bands in the next few months!

I can’t say enough about the quality of service and quality of my designed engagement ring! I get more complements and I always make sure to refer them back to BRAG. We came to Sevag with a diamond that was a family heirloom and asked if he could build my dream setting. Now, when you go to a jeweler with the largest costing piece of the ring, you have concerns that they won’t do as good of a job as they would have if they also sold you the diamond. Well, we were blown out of the water with the result. He went above and beyond with everything and made sure we were involved in the whole process. If you’re searching for an amazing jeweler, look no further and get into BRAG now!

Ok, so I wasn’t a part of the initial designing and purchasing of the ring, (I have to thank my tasteful and generous fiancé for that!) but I absolutely love my engagement ring. I constantly get compliments from other women while I am out and the amazing quality of the diamond paired with the craftsmanship of the setting is simply stunning.
A guy in line with us at the grocery store even patted my future hubs on the back and said, «Wow man, great job on that ring — you must have went to Jared» and he said «Nope — I went to BRAG»
We are going tonight to pick out our wedding bands and I am super excited to look at all things sparkly and finally meet Sevag :)

My fiancé got my engagement ring at BRAG and Sevag did an amazing job creating a truly beautiful ring to meet his requirements and then some! The stone itself is beautifully cut — and the setting, while a little on the pricey side, proved to be well worth it. Sevag is definitely a talented jeweler. Check this place out!

If I could give one piece of advice to someone looking for a local jeweler to create a custom ring it would be this: quality craftsmanship is the most important attribute you should be looking for. You can find quality product most anywhere, but I know first hand that quality craftsmanship is much harder to come by. I also know first hand that you will find it at Brag.
I was originally referred to Brag by my fiancée’s colleagues who are all very happy repeat customers there. I was looking for a custom engagement ring that would be made in-​house and at the time I didn’t realize that Brag does in fact create their rings in-​house. So regrettably I took my business to another jeweler at the Diamond Exchange.
My fiancée knew the exact ring she wanted and even had pictures of it (which she had taken at Brag). I took those pictures to the other jeweler and said quite simply, «Create this exact ring». They said, «No problem, I’ll make it even better than the one in the picture». When I returned a couple months later to pick it up it was far from what I was expecting. From a distance it looked like the ring I asked for but up close you could see all sorts of problems, from stones that were improperly set, to stones of different sizes that should have been equal. Even the white diamond band itself was wavy and uneven.
I was proposing to my girlfriend that weekend so I had no choice but to take the ring home with me. For days I obsessed about the ring and its flaws, comparing it to the ring in the pictures. Unfortunately time was not on my side and there was nothing I could do about it. I proposed to my girlfriend that weekend (and she said yes!) But later that night, and with a few drinks in me, I confessed to her that I was not happy with the craftsmanship and I was going to return it. Reluctantly she agreed.
I took the ring back to the first jeweler, explained the situation and pointed out all the problems. To their credit they allowed me to return the band without question.
Immediately I walked over to Brag and explained the situation to Sevag, the owner. He said he would create the ring I was looking for, to the exact specifications, with the highest quality products, and most importantly, with an attention to detail I didn’t receive previously. And the price he gave me was actually cheaper than the band at the other jeweler!
When I went back to Brag to pick up the ring and I was so happy with the finished product. (If I figure out how to post a picture on Unilocal I will)
Many people choose to go to a large retailer to buy their ring. However, I wanted a custom ring hand made by the person on the other side of the counter. And if that’s what you’re looking for I hope you will choose to go to Sevag at Brag. You won’t be disappointed.