The owner was there behind the counter when I walked in to get an e-cigarette kit for my hubby to quit smoking. She is also a nurse, very friendly, warm and kind, and brings a medical background to her business. My six year old was with me, who is normally very shy… he opened right up to her. She helped me pick the right kit, then took her time showing me how to work it and care for it. I was looking at expensive mouth pieces and she even waved me away from spending too much money. Very honest. My hubby has had the kit for two days and has already cut out half a pack from his daily consumption. Good stuff. :)