Located IN the Villa Roma,(as well as in Liberty and Middletown Galleria), if you’re looking for the BEST discounts on the BEST fragrances,(old and new), you’ve come to the right place. The staff is SO knowledgeable about fragrances that they were able to persuade me to try my old standard and I was actually happy with the new fragrance!!! BUT… if you need a gift or you are just looking for a great buy on fragrance, don’t go to the BIG department stores as this little Mom and Pop business gives the BEST pries in the area and if you’re like me, you’d rather spend at a place where you SEE who you are benefiting. The family that owns the place is great. Sometimes I see the same man but other times when I ask for him, it’s his son or brother-in-law that is working there for him. Judging by the the prices here and at major department stores, this guy isn’t making much money off of me, while the department stores are! Thanks Lou and staff for caring about my budget, as well as your profit margin!