Nob Hill Foods

Employees here are badly unmotivated — I have never seen such lack of energy in people as in this store — prices are high but it takes 20 minutes to go thru checkout everytime even when the store is not full — its an insult to né that the employees have the attitude that its all about them and they dont have to hurry at all ever!!!

I was mildly disappointed I didn’t get the angry employees everyone else complained about on here. Reminded me of Whole Foods as far as selection, though prices seemed a bit better. It’s open later which was the main reason I went there.

I’ve been shopping here for years but today was the last time I will ever shop there. I asked someone where something was and he was so rude in his reply, that I was compelled to talk to a manager about it. She has no business managing anything much less the supermarket, from the get-​go she would not aknowledge my complaint with an apology for the behavior of the other employee, nor would she take any accountability or actions to correct the problem. I remember when that store would help you out to your vehicle (i’m disabled), and be friendly at every turn. Such is not the case anymore, and they have lost my business forever.

I really like this store… probably the nicest, biggest and cleanest in SC. Not even Whole a Foods in my opinion stacks up to this particular Nob Hill. Love their bar area with beers on tap and also serving wine. Nice little area. Also, great outside seating as well.
The drawback here is the staff. Very lackluster, very blah, not friendly and welcoming, act like they hate their jobs, and are not helpful. Here is too much personal conversations and business going on than being attentive to the customers. I often stood there and stood here to get any help because God forbid interrupt their personal conversations particularly the rude staff in bakery area as well as the extremely rude staff in the deli area. The deli is the worst. The ladies are so awful and rude, don’t listen to your wants and how you need the deli items to be sliced. It’s a real shame here. I really like this store but the staff needs an over haul. It’s a issue of folks not appreciating their jobs and a company not managing their people right.

Went here the morning of 9÷10÷15 and the store was clean. We found what we were looking for a proceeded to check out. The cashier (older Caucasian male) scanned our items and the asked «are you paying with EBT?» We said no we have cash. And he said «I asked because bags are free for those with EBT.» We said «that’s great but we have cash» I understand the amount of minorities in Capitola maybe rare but not all of us are on EBT. Great racial profiling!

The two stars are for the 2 – 3 checkers and employees that are friendly and kind. Some of the employees are very grumpy and they dont hide it.
This store is terrible unless you live off of boxed foods. Even the parking lot is bad, it smells like sewage. Gross.
The produce selection is pretty bad and limited. Most produce items are spoiled, and many times Ive bought berries and found mold the day of purchase (I check them but sometimes you cant see it. Who has time to open the container…) The peaches and nectarines taste like water and are mealy. The lighting is dim and green tinged, making a depressing atmosphere. My boyfriend insists on shopping here because its close by, and I cant wait to get a car so I can never shop here again! Its my least favorite place in all of Santa Cruz County.
Edit: I almost forgot, they ony have one type of uncooked turkey breast here. It is previously frozen and every time I have ever purchased it they fall apart into little pieces as I remove it from the packaging. Great if I wanted to make stir fry…

I like this store. Always has what I need. Great roast chicken meal with sides. Cold pasta macaroni salad is delicious and fresh french bread with dutch crust excellent. This place is above average grocery store – not too fancy and not lacking in much.

Once again customer service at the Capitola Nob Hill disappoints me. This is why I drive a bit further than necessary to do my grocery shopping.

Don’t stop in here often, the lack of fresh looking organics in the fruit and veggie dept typically amazes me. The checkers are not fast or overtly friendly like other reviews find– so I only stop in here if I’m nearby and need something on my list or need a deli sandwich. I’d love to have a grocery experience here that is worthy of a positive spin.

i do about half my shopping here. it’s my favorite nob hill. i know a lot of the managers, checkers and baggers, and i enjoy using the time of walking out to the car to keep up with the students’ lives. the dry cleaners’ is just around the corner. i never have a problem with parking. this nob hill carries almost every thing i want. if they do have it and i just can’t find it, there’s always someone to go look for it. it’s an ‘everybody knows your name’ kind of place. and, yes, i’ve never been disappointed in the quality of anything i’ve purchased. it’s as close to the grocery store i went to with my mother way back when as any i’ve known since.

I love this store location, very nice. The meat department staff is always great and very friendly. Checkers are friendly and fast.

Nob Hill has always offered great quality for their deli, and several other areas as well but their service stands out the most above all other grocery stores. Dane in the Deli and the women that was working with him, were helping a busy crowd in the deli with great speed but never lacked great service or a smile. They offered free samples and made sure everyone knew they were going to be helped and not forgotten. Dane even got me a cart real quick from the back when he saw me juggling my stuff. I never have to wait for check out either! Love this stores staff. They deserve raises!

You’d think a place nicknamed «Snob Hill» would put customer service service at a premium…
I live very close to this Nob Hill and have been a regular there for years. The manager and most of the employees know me, and have always been great. Today, however, a checker that I know well enough to have shared personal details of our lives with each other refused to sell me an alcoholic beverage without ID.
TO make this clear, I’m in my 30s, and have worked in the grocery business, restaurants, and bars. I would not ID me. More importantly however, I would NEVER ID someone I know, and no one else there does once we’ve met a few times. They know doing that would be impersonal and rude, regardless of what the goons at corporate think. I politely explained that I understood it was store policy (I’m aware that big box stores operate with inflexible protocols because they’re stupid and unwieldy by nature), and suggested she get approval from the manager who was checking nearby. All she needed was a head nod if she really wanted to be a stickler. Instead, she refused to sell to me, and in a rude tone told me I’d have to go through his line separately to purchase that item. It looks like I’ll have to start shopping at the Safeway equidistant from my home.
If you want a larger selection, better prices, more parking, and all the same specialty items like organic produce, you might as well go to the Safeway on 41^st. It’s even bigger end more impersonal, but their aggressive secret shopper program ensures their frightened employees will be very helpful. Also there are two great produce stands and the Fish Lady in the neighborhood, and the Chevron gas station at the Bay/​Porter exit has everything from coconut water and Mate to vegan Sambosas, AND super friendly employees that keep me coming back.

My husband and I went to N.H.F. for a little grocery shopping. We sampled their clam chowder and it was good. I served myself on a 16oz container and it was very hot for me. So, I asked myself, If I was the store manager what would I do for my guest to be happy? So, I took one of the plastic bags that they had there available for the rotisserie chickens, for my hot soup. I accidentally took 2 bags instead of one (I didn’t know where to put the other one after pulling it).
While I was serving myself some clam chowder my husband went to the meat and poultry department to get 3 packs of chicken.
As we were paying at the register I decided to use the second bag for the chicken.
Then the cashier told us we were not suppose to use those bags…
Really? How was I suppose to carry the soup? Can you place special bags for the soup or make the soup less hot? Where I work we have bags for meat and poultry. Isn’t it normal for stores to have small plastic bags for meat and poultry?
I would have preferred for the cashier to charge us $ 0.25 per bag than to say we were not suppose to use those bags. What kind of guest service is that? Should I even mention how often I go to this Nob Hill? Often…
Now I feel bad for helping myself. Sad face…
I’ll make sure to carry my small bags with me too.
Should I pay $ 0.50 next time I go???

Got my holiday dinner for $ 68, unreal! I’m so happy, it is worth the drive from the Westside to save 40% on my meals! I thought Safeway was a deal, it is not, not on the Westside.

Huge selection, competitive prices, clean and well-​stocked, and very close to my house. My only issue is that the cashiers are either surly and don’t talk to you at all, or they’re extra-​talkative and want to have a ten-​minute conversation with you.
My very first time shopping here, the customer in front of me was in a hurry, so she grabbed her bags and walked away before the cashier could give her a receipt. When he started to ring me up, he said (in earshot of other customers as well), «What a biiiiiiiitch!» Um. I don’t care if you’re talking to your best friend across the counter: when you’re in retail, you do not talk about customers that way, *especially* on the sales floor!
I wish they had a self-​checkout area so I could avoid their cashiers in the future.

Nob Hill has a great selection of organic foods, plenty of organic produce and also other organic stuff.
Highly recommended!

Do NOT use your credit card/​Debit here or you bank account will be hacked. I can’t even access my own account. They even admitted were hacked and fixed the issue, then it happened to me last week.

Stopped by on our way to Capitola Beach to grab something to drink and munch on. Clean place and people who work here are friendly. I hope I did not confuse friendly from flirty.

I like the store (selection, easy to get to off highway), but do not care for the way the company treats the employees who have been there for 20 years. You know, cutting hours so they will quit so they can hire people for less money.