Verutti Liquor

Best prices and selection in town. Also the best staff. 3 – 4 bucks cheaper than bevmo. Shop local

Good prices, friendly knowledgeable staff and a decent selection of single malt scotches.

Sorry Verutti’s, I think you’re a cool store. You have some decent hard liquor prices, and your staff is friendly.
However there’s one major, huge issue at Veruttis– they have tons of expired 22oz beers. For example, and this is just one example, my last bottle of Double Jack was literally 2 years old, are you kidding me? It had completely skunked. This actually happens a lot. It almost seems like they buy near-​expired beers to save on cost and then as they sit on the shelf they just get terrible. Always check the dates on the bottles.
If you drink a lot of IPAs I’m sure you are familiar with Stone Enjoy By. For the uninitiated, this is simply a hoppy double IPA that needs to be enjoyed by the date on the label for the best experience. Verutiis, as of a week or two ago, had a few Enjoy Bys that were totally expired. I asked about it and they just shrugged and didn’t seem to care.
If you really like beer this is not the place to go. Unfortunately I will not be going back after too many negative experiences.

We stopped here on our walk up and down 41^st to cash in some loto tickets. It is a very clean store with a great selection such friendly employees. Regardless if you are a regular or not, they always engage in a bit of conversation and I would not hesitate to come back here next time we have a beer run when in town. Keep up the good work guys.

One of Santa Cruz’s best liquor stores. Great selection of beers, wines, and booze. Some good deals too.
Just be careful, some of the beers have been sitting on the shelf a little too long.

Great selection and great prices. Staff is laid back and also knows their products

Great selection & really good prices. Clerks are always friendly. This is where SC locals go.

I’m a bourbon drinker, working on becoming an afficionado, and Verutti’s always comes through for me. They have a small, but excellent selection of top-​shelf and mid-​shelf bourbons. The staff are knowledgeable and helpful, and the prices are really good.

This is definitely the place where one wants to acquire spirits on the East Side of town. Really don’t bother going anywhere else. The selection is great and the prices can’t be beaten. Park on the street, the lot is practically microscopic.

Local and family owned.

This is THE BEST liquor store in town– I used to work in the wine industry and know how to bargain shop, typically liquor stores are unable to compete with the sale pricing of the major chains. Verutti’s, I don’t know how youse done it BUT I KNOW YOUSE DONE IT!!!
These guys have un-​paralleled beer selection at a better price than Bev-​No– no bull. I relinquished my Bev-​No! card once I found this spot. Occasionally they have some amazing finds in the wine as well, gotta keep your eyes peeled though…
Their tunes remind me of when I used to drink illegally and the dudes running the place are awesome. Anecdote:
One evening I picked up a go-​to favorite: Stone Brewery Pale Ale sixer. (super hoppy, balanced flavor– a damn fine brew) I brought it to the register and the Bro behind the counter pulls a bottle from the pack, inspects the Alcohol content and blurts, «This stuff’s pretty weak!»
He may not be the designated connoisseur of the establishment but dammit– he had my best interest at heart!
Good boys, great tunes, giggidy G-​D great booze!

Strong five stars. Not like people are looking at Unilocal to find their local liquor store, but nevertheless.
Sooo much liquor, beer, and wine in such a small area. The staff is really friendly, especially if you come in often. Cool to see a bunch of dudes that are chill, listening to their favorite music, facilitating your buzz for the evening.
Good deals are always going on, so before you waste your time and money at Safeway or retarded Albertson’s, go to Verutti’s and experience a decent selection and great deals all-​the-​time. Case-​in-​point: Anejo Patron 750 for 29.99 at one point. You’ll find random stuff like that if you keep your eyes open.

Yes!!! I get to be the first to write a review for the place I used to work at and still love to shop at (notice the disclosure: I USED TO WORK HERE AND WILL BE BIASED). This place has a great selection of cheap beer, microbrews, wine, and liquor. The guys that work here are a great bunch too; please don’t rob the place, it ruins the employees’ night.
But what other liquor store can you go into and hear the random music that is always playing on the radio; I miss working there and playing DJ. And the best news of all is that the place is expanding and will soon be much easier to walk around in.
Verutti’s is the only liqour store in Santa Cruz with prices that will meet or beat the big supermarkets, so check them out.
In closing, please don’t rob the place it ruins the employees’ night, but you can buy liquor from them for cheap and cigarettes too.