Goorin Bros.

Awesome shop. Quality products and great employees. Everything in the store is 50% off right now and they employees still took the time to steam, brush and prep the hat for me. Closing soon but the Wicker Park location is also great.

Spent an hour in there so much to chose from! Lucky to have been there during a 50% on everything. Such a lovely sales lady karima I think her name was. Bought 4 hats which were probably 3 more than I needed but hey, a good hat is better than none

Just as good as the Wicker Park location in terms of inventory and service.
All different styles of hats, scarfs and accessories in the house here. prices aren’t too bad as I bought two lids (hats)
FYI…they are having a little party here this coming Thursday the 4^th

This store is so cool! Dylan knew so much about hats, more than I even knew was possible. I was very intimidated walking in, but his service made me and my girlfriend feel a part of the Goorin family. I am going to recommend this place to all my friends

Great service. A great place to go for a souvenir. Tried on so many hats. They have all the details, like extra color bands, so many feathers and pins, and also a scarf or 2.

I loved the first Goorin Bros. hat I bought at the Lakeview store so much I just keep buying more. In fact, I’ve started collecting them when I travel so now I have one from San Diego, New Orleans and Nashville. I even have one from Santa Barbara and I didn’t even visit the store to get it.
Turns out, I wore one of my hats home for the holiday. My dad fell in love with it so I just gave it to him. As people do though, he lost it. I went to the store on Broadway to look for a replacement, but they didn’t have one in my size. So what does this very nice young man do? First he calls the Wicker Park store, and when they don’t have one, he sends an email to all Goorin Bros. locations. Within a few hours I received a call from Rych in Santa Barbara and the hat was on its way to me here in Chicago.
Every step of the way I encountered friendly people, not just customer service people, but genuinely nice people who provide excellent customer service.
Turns out, my dad found his hat so now I get to keep this one. AND, that makes 10 hats now, which means I get a free one with my frequent buyers card.
I wish every retailer I dealt with was this AWESOME! And I wish everyone would wear hats. There’s no such thing as, «I don’t look good in hats.» :-)

The ladies at Goorin Bros (Lakeview) were extremely helpful, kind and went out of their way to make my hat purchasing experience a fabulous one. Could not give the product higher praise and their staff are equally on point.

I love this hat shop. The people are so friendly and helpful. I have locs so it’s hard to find hats that fit but I can always find my size here. I recommend this place to all my peeps.

With each passing week I have less and less hair on the top of my head so the more I like my hats. Goorin Bros. makes a decent collection and they have new products on a regular basis. The statff at this location was foxy and friendly.

My first Goorin Bros experience was on vacation in Pasadena CA, so I was very excited to learn they had 2 in Chicago. I have a big head and lots of hair but never have a problem finding something comfortable from them. The staff is super helpful and always willing to help in anyway. I can’t wait to go back!

Until this past week, I had one hat — a New York Yankees baseball cap that I picked up on «Free Hat Day» back in 2009. I have a small face and hats make me look weird. Plus, I am not one for accessorizing. However, East Lakeview is a hat-​friendly neighborhood and, feeling hat envy, I stopped in to Goorin Bros. after my 2 309 4823^th time walking by it to check out their inventory.
Impressive. Flat caps, cadet hats, fedoras, floppies, you name it, they have it! With the help of a dear friend, I was able to acquire a brand new flat cap which makes me really happy. It’s tan, with blueish and pinkish stripes, and it’s versatile with any outfit, whether in a t-​shirt and jeans or my business casual trouser and button down. They even fit it for me, since I am in between a medium and a large.
And it was only $ 39. Sure, it’s on the lower end price-​wise for many of their hats, and sure, it’s much more expensive than the $ 10 one I picked up at Target last year, but it’s good quality, looks sexy, and, more importantly, I look sexy. Plus, it hides that receding hairline better than hair gel. I am looking very Matt Lauer-​ish lately.
Every day is hat day now!

This is a tricky place to review, as I’d rate the hats they sell as a flawless five stars. (I’m wearing one now in fact, and don’t really see myself buying a non-​Goorin hat as long as they’re around.) However, the legendary service that other Unilocalers are mentioning in their reviews was nowhere to be found when I visited. I’ve always just been a baseball hat kind of guy, which may or may not be ideal for my weirdly shaped watermelon head. I was stoked to visit Goorin figuring, «Hey, these people know hats, maybe they’ll recommend something to me to expand my hat-​wearing horizons.»
Nope.
The girl working there on the day I went in gave precisely zero f*cks about me being in the store. I even belted out some «Hey, it’d be cool if you could pay attention to me» questions like «So, how are your hats supposed to fit?» and was met with a super cold response about how they come in different sizes and to just get whatever feels best on my head. A logical retort, I guess, but I was super hopeful for more.
One tip I’ve discovered since then, having no real desire to return to the store, is that they often have incredibly generous sales online. The hats I bought in-​store all were half priced online a few weeks later, which could’ve just been my bad luck of buying things in the midst of a «season rotation» or whatever Goorin does. Regardless, I picked up a few more on the cheap, so, I’d consider it a win overall. One down side is that they punch card system seems super generous, but obviously only applies to in-​store purchases.

A great selection of hats at great prices; we got 5 hats from the 50% off wall and we love every one. Will is a cutie.

Stopped by for the first time today. I really like this store. They have hundreds of hats to choose from. I ended up buying 3 new caps.
The store was comfortable, the service was friendly and adequate, the hats are very well made with quality materials. ²⁄₃ were on sale.
I will be back.

Update:
The Assistant Manager and the District Manager promptly resolved our issue that was described in my previous review. Both were extremely concerned and very friendly on the phone which is a huge plus. We were invited back into the store and I was kind of dreading it but the experience turned out to be positive.
The 2^nd Visit:
We walked in on a weekday in the morning and there were some people in the store. We were in there to make another purchase because let’s face it Goorin has some super cool, chic hats. The same associate that we previously had an issue was working that day and she seemed to be in much better spirits. She was the complete polar opposite of what we had as a first impression. I realize that the previous situation that we had walked in must have been very stressful so with that I will give her a pass. This time she was very friendly and very helpful. She even invited us to their Opening Day shindig which was very nice. Hannah also offered useful information about the hats that we chose and this was quite a pleasant experience.
I’m glad that we gave this location another chance and will continue to shop at this location. I’m glad that we were able to have our impression changed about this location.

I discovered Goorin Bros. long before they came to Chicago on a trip to San Francisco. I still wear those original purchases too! Naturally I was ecstatic when they opened in Chicago and even more happy when they opened their second Chicago shop just around the corner from my place!
I limit myself to one purchase a season because they hats range from $ 35 to $ 90+, but I feel that I get utility out of the hats and wear them across seasons.
I got a foldable black floppy beach hat ahead of the trend and have worn it on vacations for three years now and to Chicago’s finest beaches too.
I’ve bought several winter hats that I rotate as well. I have a sporty spring hat and even a limited edition leather clutch.
Hats are in — even for non-​Hipsters!

Goorin Bros converted me to hats hats hats this year, and I am halfway on my 10 hat journey to get a free hat on the hat-​card. Why do I need so many hats? So I can get a free hat, that’s why! Lot of different changing styles and prices ranges, a fun new accessory that I just discovered. The staff is great and give good opinions on what works and doesn’t, and can quickly find your size if it isn’t on display. Classy feel with old typewriters and 1950’s style signs etc. The first place I have met that makes it fun to buy these hats, which really haven’t gone out of style.

Walked past this little hat shop while exploring the neighborhood around my hotel. Now for a guy in his early 30’s who’s slowly going bald a good hat is essential — it’s the single best way to keep looking young while adding a bit of flair and style. Problem is, it’s hard to find quality men’s hats — most men’s clothing stores just have one or two hats in among the jackets or whatever else and very very few hat shops specialize in Men’s hats.
The shop is small but neat and the selection is awesome. The two guys who were there were very helpful and patient as I tried on literally a dozen different hats before I found the right one. Different head shapes need different hat shapes and they understood that. Something with too steep a slope or too high a top or too wide or too narrow a brim just looks wrong so it’s important to have the freedom to try on a few different things to find the right combination of color, style, shape, and details. I walked away with exactly what I was looking for for a very reasonable price. Apparently they also have shops in san francisco too! I’ll be checking those out when I get home.

Great shop with a seemingly endless selection of very classy hats. Styles rotate depending on the season, and prices also vary accordingly. There’s often a half-​off sale going on, so for those of you with tight budgets, never fear. That said, the prices don’t seem as unreasonable to me as some suggest. Most hats are in the $ 30 – 50 range, which for a quality product seems more than affordable. There are some more specialized hats for $ 100 or more, so knock yourself out if you’re into that sort of thing.
I also just want to mention that the woman who works here, Jessica, is a fantastic employee who really knows how to work with people and lets the customer take his or her time without being pushy or trying to sell you a hat you aren’t sure about. Not only that, but I was happily surprised when I came in here the other day and she recognized me, BY NAME, from the last time I came in and bought some hats SIX MONTHS AGO! That’s what I call great customer service. Please Goorin Bros., hang onto this one, and if possible, give her a raise.

As I grabbed my weekend dose of Paciugo gelatos, I noticed the new store that opened up beside it.
«What’s this new place hopping with hipsters & sweet hat boxes», I wondered.
Long & behold, it’s Goorin Bro’s 11^th store! Freshly opened and serving up champagne & coffee! I was in for a treat with VIP treatment, greeted by Goorin’s super friendly keepers, with champagne in one hand, fedora in the other!
The store is divided up with the various styles of hats Goorin offer: the «Baseball» section, followed by Fedoras, more Fedoras, «Duckbills» cadets, and even a children’s section (not that I can ever understand why anyone will spend over $ 40 for a kid’s hat). There were over 50 styles of Fedoras, clearly Goorin’s signature design! Everyone was rocking hats and I absolutely loved their large summer hats! With 2 shades of blue v.s. the classic Black & White stripes, I can just see myself lounging on Miami beach. Aaah…
Goorin Bro’s hats don’t come cheap, mind you. At $ 30 — $ 110 a pot, you know the quality is guaranteed by this 115 year heritage store. I mean, the founder (Great grandpa Cassel Goorin) sold his first hat off a horse cart in 1895!
One day, when I make plenty of dough, I will be back to pick up my hat boxes filled with fedoras & cadets.