Cocoa Beach Surf Company

Do not rent or buy a soft top surf board that is branded with CBSC logo. I have rented from them several times in the last few years and have always rented the Gnaraloo boards without issue. Rented 5 boards from them 6÷4÷16, one Gnaraloo and four CBSC boards.
I was suspicious of the CBSC boards because one of them had a crease in the nose. They are much thinner than the Gnaraloo boards. After about five minutes in a very small surf (1−2ft) with a 100lb girl, one of the CBSC boards broke headed out into a wave.
I returned to the store with the board and explained what happened. It appeared that the board had been dropped on its nose and had been damaged during previous rentals. Even with this previous damage, I was forced to pay $ 125 for this inferior, previously damaged board.
Again, I have rented from them several times in the past without problem, but probably will not in the future. I certainly will not rent a CBSC branded board. As my younger daughter said, «These boards are crap.»

Prices are higher on some stuff that you can find at say Walmart.
Nice store, besides the one of the workers. They have no dive equipment, not even boots so I asked a cashier if he knew of any dive shops around the area. All he said was «I know there’s one in Merritt island. I don’t know the name or hours.». He said it in a I don’t really care to help you tone and then went on with doing nothing.
The free parking is nice though.

Cool store lots of clothes, toys and other beach needs. This place has quite a selection, but sits next to the famous Ron Jon Surf Shop. Prices are almost the same in both but if you forgot to bring something to the beach — this place has it!

I got dropped off right in front of Cocoa Beach Surf Company by my shuttle ride as this is the stop where I can have some beach time and just wander around.
Shark Tank seems to be the attraction here. The fish tank is huge and nice.
We were also given coupons with % off while we got off our shuttle. A nice touch as most tourists probably more interested in visiting the flagship store of Ron Jon which is just right next door.
Not a bad place to browse around.

Would be 3.5 stars…
Since it’s right next door to Ron Jon, I say, why not?
Most of the prices here are quite expensive, but it was okay to look around.
The aquarium displays (see pics) that they’ve got are really cool to look at!

I’ve frequented the place a few times when I head over to the east coast to surf. Mostly for a cup of Java or some good by the shark tank. As far as surfing gear mehhhh not really a true surf shop mostly touristy stuff. Overpriced boards etc. Go with the family if on a vaca there but just to show the kids the tank.

Even though I live in the area, I’m not that familiar with this store. I’ve seen their sign in at least one other spot along the beach so they must have at least 2 stores but this location, which is attached to the Four Points by Sheraton must be their main location.
The store seems to be about the same size as their next door neighbor, Ron Jon’s. Both are multi-​level with more beach apparel that you’d ever need. It’s very convenient for the hotel guests there as the hotel lobby basically becomes one with the store as does the restaurant\bar area they have inside. There is also a connected parking garage that the hotel and surf shop share.
One of the coolest things inside is a large fish tank where you’ll find a small shark, a couple eels, and some fish. One of the least cool things is the lack of attention paid to you by the staff. When we visited, they were quiet and non-​welcoming, congregating at the cash register and not offering any «hello» or help at all.

I was lured in here by the prospect of Hawai’ian shirts (made out of cotton, and really made in Hawai’i, too) and I was not disappointed. I liked this joint waaaay better than Ron Jon, and the people are nicer and more helpful. They do not have an attitude here, which is refreshing. Very cool parking ramp with free parking. Definitely do not waste your time looking for beach blankets etc at any of the other creepy shops around this area, just go to this surf shop and be done with it!

After perusing at Ron Jon’s, I walked over to this place located inside the Four Points Sheraton. I ended up buying a lot of items here. A bikini that I normally would have paid at least $ 80 for ended up only being $ 37. I also picked up a long sleeve henley for $ 15 and a zip up hoodie for $ 19. All in all, pretty good shopping.