AVID Technology is the leader when it comes to music and film production there software is the best in the business. ProTools on the audio side leads the way in every Grammy Award winning album and Media Composer is the go to editor for every film editor… most of the Hollywood films you see are finished on a Media Composer. But there technology does not stop there… they have amazing consumer products like Pinnacle Studio, Vocal Studio and Avid Studio and many other products that put these professional tools in the hands of the next star to be. Some of these products start as low as $ 99…what a great way to introduce yourself to a creative carreer. I love there products I have been using them for the last 16 years and counting!!!