When I first established The Exceptional Artisan, L.L.C., I went the do-it-yourself route with Social Media marketing and had limited results. I’m definitely a much better artisan than Social Media expert. Since Susana of Right Click Advantage took over my Social Media marketing I’m now seeing positive results. People really love my handcrafted writing instruments. They just needed to know I was out there and Susana made sure that happened. Consequently, as I have gotten busier time has become more precious. Thanks to Susana’s expertise I no longer have to write the messages I want to convey. All she needs from me are the basic facts. Susana then crafts the message and it’s ready to go. As a former journalist that was one of the most difficult things I had to do – leave the writing to someone else. Nobody could possibly match my writing style. Looking back I can see I had nothing to fear. At a marketing seminar I once attended, the presenter said that if you’re devoting as much time to your Social Media as you are to producing your company’s product or service you’re doing yourself and your clients a disservice. By turning over my Social Media marketing to Right Click Advantage I now have more time to devote to my art which means my clients now get a work of art that more than exceeds their expectations.