FOX 9 – KMSP

Dont count on them even knowing the weather! UPDATE YOUR TECHNOLOGY, you are never even close to accurate on the weather! At the 10pm news you say its going to rain all day the next day, the next morning keith will say cloudy all day? Wtf? Whats the point of watching.

I recently had a chance to catch their news as they covered one of my favorite topics Unilocal.
They proceeded to present a fairly one sided picture of their allegations. The showed a picture of Unilocal’s local community manager but didn’t take the time to interview her or anyone else from Unilocal (not even any of the elite reviewers — no one).
They spent a lot of time repeating allegations and interviewing people making allegations but spent little time presenting any findings or evidence. They did cite a BBQ joint that complained that they had a lot of filtered reviews. Well I did the unthinkable. I actually tabulated the reviews that were hidden. If they were all unhidden, his rating would go from 3.10 to 3.47. An improvement yes, but hardly the result of a vast Unilocalian conspiracy. It certainly wouldnt change my mind one way or the other.
The fox 9 piece completely ignored the obvious, Unilocalers in general skew to the positive. My average review is just below 4 stars. Why, because I generally will avoid places I don’t think I will like. According to Unilocal FAQ 39% of reviews are 5 stars,
28% 4 stars, 13% 3 stars, 8% 2 stars and 12% 1 star. Thats an average of 3.74.
So if you like your news light on the facts pick the fox.