I bought my fiances engagement ring here, and I now will never buy jewelry anywhere else. I felt totally at ease with my purchase and Tim and his staff made me feel no pressure to buy anything one way or another. There seemed to be a genuine joy for me to seal the deal with my girlfriend at the time. Since then, I have bought myself a watch and a set of large pearls from Ultra on multiple occasions. Again, this is the least high pressure jewelry store I have ever entered. Super inviting atmosphere and I would highly suggest it to anyone.