Just to be 100% clear, this review is for the Golf Tec Studio located inside the El Segundo location of Golfsmith. I cannot say enough about Golf Tec, the coaches, and the mission of this business. Really, I know I am paying for this service, but all they want to do is help me enjoy golf, make me better at the game, and to completely(with technology and good coaching) help me to understand the mechanics of golf in relation to MY swing, MY body, and MY intended skill level. I enrolled in the Summer of 2015, and bought a year-long set of lessons, a custom club-fitting, 4 video(on course) lessons, and all the indoor range balls I could hit. It was not cheap. But when you think about it… if I am a 95 average golfer and I wish to be an 80 – 82 average golfer, I need to shave roughly 15 strokes a round off my game, and no manner of lucky putting, «decent» tee shots, or really lucky bounces will get me there. Only professional instruction, lessons geared to my learning style and physics, and practice will help do that. Since July I have lowered my average by 5 – 6 strokes. That’s almost half the way there in 4.5 months of lessons. I took advantage of the club fitting to get new irons that are customized to my height, my grip, and my swing style(speed)…and DAMN… instant returns. My new clubs help my confidence level, I hit them straighter and longer, and they only build my trust level for this coaching experience. When I signed up, I drew Matt Newby as my coach… as fate would have it. He’s a great guy, an avid hockey fan(like me), super personable, very passionate about golf, and he really understands me as a person(my hang ups on the course, my competitive nature, and my athletic physiology). Matt has been paramount in this improvement process and I cannot say enough about him and his teachings. The lessons are fun, and informative. I get instant(and constant) video feedback on the hi-tech monitors that record everything from my body positioning, swing speed, club orientation to the ball, etc… and we get HD video feedback saved to my own personal Golf Tec on-line lesson bank. I can re watch lessons at any time, and go over my sessions and homework on my iphone app or my PC. I can even schedule my own practices at any location, or communicate with my coach when needed. This is amazing in every way, and WORTHEVERYPENNY. You’re only going to get better at something with practice, good teachings, a good attitude, and by committing yourself to it. I want to be a better golfer(I’m not old yet, but I know my days of competitive ice hockey are coming to a close). I want to have golf as a recreational sport for many years and I wish to enjoy it thru being decent at it, and doing my best. Matt is helping me through his teaching, GolfTec is helping me through the myriad of tools, and I am helping myself by committing to it. This is TRULY one of the best choices I have ever made.