Identity Salon

Moe has been cutting and styling my hair for close to 20 years now. I moved to nyc four years ago but I continue to fly home for my cuts and treatments. Moe, Jennifer, and Tawny are the only hands I trust with my hair. The best!!!

I have been getting my hair done with Mohammad for some time. He is literally amazing in everything he does. I am really picky with my hair and never tend to be happy but Mohammad is able to make me happy with anything that I ask! I just did an Ombré today and that’s something that takes a lot of skills! I have super dark (black) hair that has never been colored. He was able to bring out the color I wanted without using any bleach! I highly recommend him, specially for those people with thick hair that not anyone can work with. I now swear by Mohammad and would even travel to come see him even if I ever move!

Go see Beth, she’s awesome! I love this place!

Jennifer is my hairdresser. My only hair dresser! I am extremely picky about who touches my hair. I have never gone to the same person twice, because I am never happy with them. I have been seeing Jennifer for almost a year! I don’t have to cut or dye my hair myself anymore because I have someone I can trust to do it for me! I’m so happy I found her. She’s the best!

I get my hair done by Beth and let me tell you, she is awesome! Flawless highlights. I have many friends who go to her for extensions too and they look great.

Tried out a new girl. The second time at this salon and both times they have not done good with cuts. The girl was very sweet and did great with my color. The cut though, was AWFUL. When your husband looks at the back of your head and says, «is that what you wanted?» I know we have a problem. I asked for a more edgy A-​line and I got a crooked hair cut with a basic chop that was so visible. I had looked at it when she said she was done, but it wasn’t quite right and the 2^nd time around after she was done trying to fix it, I didn’t bother even looking because I didn’t think it could get that messed up. My hubby told me to go back and have her fix it. Not smart to go back to the person who screwed you up in the first place.
I think there are some people that are just good at cutting and some that are good at color and the few that are really good at both. I think that if someone is not comfortable doing a certain cut, they should speak up. She is great with color, but when it comes to cutting, she may need some more practice. Maybe it was just this type of style she is not good at.
I ended up paying another $ 50 somewhere else to have it fixed. The girl that had to fix my hair, couldn’t believe how screwed up my hair was. It was crooked and uneven all over the place. UGH!
My 20 year HS reunion is coming up and now I have super short hair that I didn’t want. :(2^nd time at this salon was not a charm. BOO HOO!!! Won’t be visiting here again.

All the reviews are about Giovanni… however, I will write about Mark ! I have gotten the best haircuts and the best color and highlights from Mark. I have spent years at Umberto salon in BH and I can say that Mark does a better job than anyone. Mark is the busiest at the salon and when you watch the people leave his station you will know why.
He is a loveable character and makes you feel welcome. I highly recommend Mark for all your hair needs. He is reasonable priced and does an excellent job.

I love this place! I have been getting my hair done with Annie and Julie for years now and Annie always knows exactly what I want and how I want it. My color always looks amazing (blonde), I trust her completely, and I really like the atmosphere of this place! I recommend her to anyone!

I never write reviews, but I had to write a review about this place. This salon is amazing. The staff, the service, the look and feel of the salon is top notch! When you book an appointment ask for Mohammad. He is the best! I get highlights and cut and it comes out amazing every single time. My hair is never damaged and always suits my face shape and skin tone. I trust very few people with my hair. When I come here I know I’m in good hands.

Mohammed at identity salon is the seriously the BEST! I’ve been coming to him and only him for the past 12yrs! Hes always up to date on new hairstyles and cuts and colors. Every time i get my hair colored by him I always get complimented by friends. He is simply the best!

I had lots of fun here mostly because my best buddy came and hung out with me. Mark did an excellent job on my hair with beautiful highlights in a few shades and a haircut that even I can manage. The prices are astounding reasonable. Bring a book or your i-​pad because it is busy and there is some waiting but honestly, it is a nice place to hang out with a very good vibe.

Love this place! My stylist marissa is amazing! Great colorist!!! Chill atmosphere… definitely recommend for anyone to book an appoint with her. And prices are good on your wallet!

Giovanni is a sicilian gangster with his 2 blowdryer stance.
He just knows hair. AND SPECIFICALLY YOURS! He knows what will look best on you, but at the same time, listens to what you’re going for.
He focuses when he needs to, but he makes that part of your day so fun. Change your hair, it can be life-​changing. oh and SO worth every penny. I’ve been going to him for 8 years for a good reason: the care of my hair.

I love getting my hair done with Mark, he does amazing work! You may have to wait a little but he is so worth it. I highly recommend him, he is reasonable and create amazing highlights, color and love my cuts too. I can’t say anymore… You want highlights, color and a cut for $ 120 go see Mark, he is the best.

I recently moved to the area so I looked up local salons and found «Identity». I wear my hair short and it had grown out more than enough for the haircut I wanted. I had a great picture to show the stylist and she said she could cut my hair that way.
My hair is so short that I look like a fool. It looks NOTHING like the picture I showed her. I won’t be able to go out of the house for weeks… if not a month.
I will NEVER go there again.

My name is Jamie Eason. I am a fulltime fitness model and writer and my hair is a really important part of my identity.
The story goes that I flew to LA for a cover shoot about a month ago and went to a salon on Sunset to get my roots touched up. Needless to say, they chipped into my bob haircut and really messed up the lines. They let me leave without really smoothing it out and so I couldn’t see the extent of the blunt lines cut into it until I got back to my hotel. I was horrified! The call time for the cover shoot was early the next morning and it was already nearly 7 PM.
A friend, who realized my disappointment and desperation to get it fixed, suggested Giovanni at the Identity Salon. He made a phone call and Giovanni went out of his way to come back to the already closed salon to take care of me. He was able to salvage the original shape of my haircut, though shorter and really saved the day! My energy would have been horrible for the shoot. I am really grateful for his professionalism and amazing talent. Not only did he fix it, but it was a truly great haircut!
I would highly recommend Identity to anyone and especially Giovanni, who is immensly talented and just super cool! Thank you Giovanni! I will see you next time!
Sincerely,
Jamie Eason

I am the kind of person who goes to a salon only once a year or so, but because of his total awesomeness and epic skill, GIOVANNI got me to come in three times in 8 days!
Now, I know what you’re thinking — why was that necessary?
First, I went in for just a haircut. I hadn’t been there before so I wanted to «scope it out». He really seemed to know what he was doing, so I made another appointment for him to match my roots to my over-​processed ends (a previous bad experience that had kept me away from a salon for a year.)
So my second trip was for the root-​matching. He did a great job, but at the end we both agreed that I needed some low-​lights to tone down the yellowish blonde.
So yes, I went in a third time for that. And every time I went was a good experience — fun, fast, friendly, and ‘ffordable!
What do I love about his work?
*He definitely knows what he’s doing. *He never kept me waiting at a single appointment. *He didn’t charge me exorbitant amounts of money — he even gave me a break on the low-​lights.
Aside from just Giovanni, it’s a great salon — seems to offer many services. Also seems to have lots of regular clientele (a good sign)! It’s conveniently located in a shopping center just of Ventura with lots of parking, and they have lots of stations.
My recommendation — go.

I recently moved to the valley and i had to find a new place to get my hair done so I tried Idenity. I’ve been there twice.
The first appt. was with Christina. She colored and cut my hair. she was nice and did fine. The second time, I only went there again because I read such rave reviews about giovanni. He was okay. Came off kinda rude at first but it was the end of the night so I figured that he probably just wanted to leave already. But anyway after chatting for a minute and me mentioning that I heard about him on Unilocal he started warming up. Okay cut but I have to say both experiences there did not knock my socks off. I don’t think I’ll go there again. It wasn’t bad its just not for me.

I have to update my earlier reviews and drop the stars down.
Sometimes I was charged 1 price and then the next time I went I was charged something different. She asked for some of it in cash once on the side… hmmmmm.
Inconsistent at best
Quality, service and even the prices varied each time I went.
It seems like she would forget and charge or add on whatever she thought she could get away with.
That might be normal but it bothered me when I was charged for a blow out recently when I was there for my color– I currently have a Brazilian blow out and don’t NEED a blow dry/​styling, and considering that I was never charged for a blow dry any other time I went to her before (and that was when I HAD curly hair and actually needed it) it was completely unexpected.
She also gave me some of the worst highlights ever recently when I was told I would be getting blocks of color at the bottom and sides of my hair, I ended up with some hidden highlights positioned in places that you cannot even see, then I was charged outrageous prices for them.
I’m actually really upset about this one. It’s not just about bad service — I actually feel like I was burned on this transaction. I’m mad at myself for even leaving such a great tip (20%). I think I was still in shock and I just paid and left. What was I thinking?
Maybe the other people in the salon aren’t like that, but Sabrina ruined it for everyone in my eyes.
Don’t go to her.

Giovanni is a straight man who can do hair; probably the only straight man on earth that you can say that about! The fact that he’s local and my hair can benefit from this freak of nature is more proof that there is a God. I’ve been to Identity before to get cuts with Suzy K who does a nice job with long layered basic cuts. But based on the great compliments on Unilocal for G’s color expertise I booked my appointment with him during my lunch hour (the salon is conveniently in my building).
He gave me a sexy, rich brunette shade that actually made my hair healthier! (I walked in with super light brownish hair that turned rusty-​ish looking and I was sick of it washing out my complexion and having to lift my roots and refresh the color every 2 weeks!).
I explained what I wanted and he knew just the trick; I didn’t even have to bring a picture or anything-​this guy knows hair the way Carrie from Sex & the City knows sex. Now that’s what I call a true artiste at his craft. I liken this skill to a tattoo artist who free hands his work right on the skin without using that stencil bullshit!
Straight up, he knows what «goes» with your face/​skin/​persona so just go with it and let the man do his thang!
Not only that, but he is super funny, relaxed, and casual — as is the vibe in the salon. During my visit, I learned that he once had a pet raccoon with opposable thumbs and that, although cute, they are vicious little fuckers. He also told me about a friend of his who once cleaned out an underground water pipe and was attacked and almost killed by a kitten shut-​in. Now where else can you feel totally chill, sans the awkward small talk with most new stylists, hear amazing freak accident stories, all the while getting your hair beautified and laughing your ass off? He even talked about an episode of family guy while shampooing my hair as he quotes Peter playing Jew. «Good evening Hebrews and Shebrews.»
Even better, I told him that I was suffering from a condition called «poor» (for now!) and I paid about $ 87 (that includes a 15% tip!) for my gorgeous new shade. He even said he’d cut me a break for maintenance to keep me lookin’ hot to death for the long haul.
Go to him and tell him I sent you — you hair won’t regret it and you’ll have a blast!