It’s About Coffee

Don’t underestimate this tiny coffee shop hiding in an unassuming location. Their coffee is excellent. I like to stop by when I’m working in the area. It’s rich tasting and perfectly roasted. I usually order a mocha but the drip coffee is a close second when im in the mood. I especially appreciate the friendly barista. Great customer service is hard to come by and I never have to worry about it here.

Best coffee I’ve had in Flagstaff. It does not have a ton of seating, but the quality of their coffee was extraordinary. Does not have the atmosphere of Macy’s, but better coffee in my opinion and much more reasonable. Prices are around 25% less than other coffee shops.

Sadly disappointed with the stout & cream. Literally just pumped coffee topped with whipped cream which is how I do my coffee at home already, except I brew mine fresh. I thought there was something more special about it but no. I totally would’ve gone for the latte instead, that looked more promising.
They say they serve breakfast burritos now so i got the steak & eggs burrito. I was under the impression that they cook as you order but no, they’re premade from a local shop called the artisan. When you order one, they take it out of the fridge and plop it in the microwave for a minute and 30 seconds (as instructed by the girl who was pumping my coffee out of a thermos). they give you a packet of tapatio to go with your burrito upon request.
Total was $ 8.88 for two items… kind of pricey imo for what they give you… would rather hit up martann’s for some legit breakfast burritos — at least those are fresh and made to order.

My husband and I are moving from SoCal to Dallas, and we got in one last vacation in Sedona before the big move.
We stopped by the Canyon Pet Hospital to board our kitten last week. On our way back to main road we noticed this place. And since my husband and I are huge coffee fans, we figured it was as good a time as any to get our fix.
When we go to new ships I love trying the location’s specialty. Sure am glad that I did! Stout over ice woth whipped cream. FANTASTIC!
Over the week we have gone to visit our kitten making sure he gets in play time and to remind him he hasn’t been abandoned. And each time we stopped to visit we have picked up an iced stout for the road. We are sad that Flagstaff is not our final destination, as a regular Stout from Its All About Coffee would be a beautiful thing.
Thank you guys for this deliciousness, and for your wonderful service and support!

Small hole in the wall place, great to grab a cuppa and get back on the road, or to stop and chat with the staff about their signature «Stout» coffee, a very smooth alternative to espresso that they pioneered.
A small assortment of pastries are generally available, as well as breakfast burritos and sandwiches from another shop across town
Great coffee, brewed fresh. Period.
No tap water here. Their water is triple osmosis filtered, then a custom blend of minerals is added back in to get the best possible flavor out of the coffee.
The owners both work on site and are generally happy to chat about coffee and life in general. Eric engineered their whole process start to finish; no folgers here!
Despite the painstaking attention to detail, a large cup of coffee will only set you back $ 2.50
A word of advice: try it! But don’t bother trying your Starbucks jargon on the staff; it won’t work.

Best local roast in Flagstaff. No contest. There’s a reason they are known as «High Precision Roasters», so good. Every. Single. Time. Great people.

They have two great fall flavors. Pumpkin pie latte and pumpkin spice latte. In addition to other fall flavors. My mom had driven by this place numerous times and wanted to try it, but they have odd hours so it was always closed. When we finally made it she bought numerous bags of coffee, special filter papers, etc. because she really liked the taste and quality of their coffee. I only drink flavored coffee drinks so I just stuck with my pumpkin pie latte. If you go there numerous times you should start one of their punch cards to earn a free coffee. There are a few bar stools and a small counter to sit at, but this is not your typical sit down coffee joint. Its designed to grab a quick coffee to go or restock on your favorite coffee beans.

As an Earlier reviewer had stated, this is more of a coffee retailer than a coffeehouse. The coffee is very good though. «It’s about coffee» is where I buy most of my beans.

If you LOVE coffee, this is your place!
Chris was super friendly and helpful! We sampled the available brews, all of which were delicious. The Jamaican Blue Mountain brew was our favorite –very smooth and perfectly roasted.
The cinnamon roll is a must!
Great local spot. Looking forward to more visits.

This place is more store than coffee house but the service was friendly and blended coffee was good.
Taking photos of an icy drink on top of a car with frost on it made me ponder my own psychiatric well being but I figured that more sweet, blended goodness would make me a lot happier than any counseling ever would!
2013 #4 /​365

Stumbled upon vacationing in Flagstaff over the summer. Now buy 5lbs every two months of the Sumatra Hybrid and won’t drink anything else! Ships in completely sealed bags that can be used to feeze/​store. By far the best bean of a coffee shop i’ve had.

They have really well-​roasted coffee for sale — bulk and brewed, but I was extremely unimpressed with their «stout.» It’s some kind of super-​strong coffee they use in iced drinks — iced drinks need cold brew and that’s the end of that. Also I got a hot chocolate there one time and she pulled out an industrial-​sized container of swiss miss. I expect mocha sauce or a gourmet powdered hot chocolate at a coffee shop, not that slop. It tasted disgusting and I ended up throwing it out (cost over four dollars). I couldn’t even tell if there was milk in there.
I’d give the coffee four stars though, so there’s that.

Fantastic Coffee and great Chai’s. Roasted well. Smooth and full of flavor. I will be going back for more.