Banks are boring places, but sort of meant to be that way as nobody really wants to experience any financial excitement of surprises because such are most often not the of the type one wants to hear. So I can say AmTrust is pretty much typical in those respects, but what sets it apart for me is the friendliness and sincere concern of the staff. I neither have any accounts nor do I have any personal business of my own with AmTrust, but I have clients and others that do, many for whom I handle their affairs, holding power of attorney, other documents and safety deposit box accesses, so I’ve been to this branch office frequently. Every time I’ve been here, I’ve been greeted and handled both warmly and professionally, and have generally found it to be a good place to do what is basically routine banking business. I also noted one thing good thing that in my mind sets this little branch bank above many others. The first rule of banking used to be: «Know your customer and with whom you are dealing.» Unfortunately in today’s world I see that primary rule so frequently ignored. At AmTrust is wasn’t. When I arrived at my appointment I noted that the staff member already had my picture on the side of his desk and had taken the trouble to do some Goggling, or whatever, so that in advance he knew who I was and to whom he was speaking. Besides saving time with a lot of silly questions, it’s also a good measure for protection against identity theft as well as offering a means of fraud protection.