The Jewelry Factory

Last year I decided that I was going to propose to my girlfriend. I knew that I wanted to get an unforgettable engagement ring but I also wanted to stay within my budget. After browsing through a couple of jewelry stores I stumbled upon the Jewelry Factory in Hackensack. Upon entering the store I was met by the Assistant Manager, Edith. Unlike most people who work in sales, she was not overwhelming or overly-​aggressive. She was very calm, soft-​spoken and she sounded like she knew what she was talking about! She happily explained to me the ins and outs of engagement rings, what to look out for in terms of diamond cuts, clarity, etc.
She showed me a variety of rings that were within my budget but I couldn’t find one that stood out to me. After noticing my lack of interest in the rings I was looking at, Edith stepped away and brought back an absolutely beautiful engagement ring. This one was a bit higher than my initial budget but after some negotiating we were able to come to a fair price. Long story short– I purchased the ring, my proposal was a success and I have to thank Edith for helping me pick out a ring that my fiancé fell in love with!
The customer service at this store is second to none. Months later, my fiancé accidentally banged her ring on a wall and knocked out one of the small diamonds on her band, and we both freaked out. I called the store, spoke with Edith about our situation and she told me to come in right away and that they would replace the diamond for free! They have an excellent warranty program and they absolutely will do anything they can to make their customers happy.
I would definitely recommend this location for any guy or gal looking to purchase jewelry while receiving great customer service and loyalty.
Go see Edith! She is amazing!

Went with my bf there for a birthday gift for myself. First off there were no customers, and we felt very pressured because all the sales people eyed us like vultures. Also there was what appeared to be like the sales people family sitting on the couches mostly children playing and talking very loudly the entire time we were there. We were approached by one salesperson who was very hard to understand. I told her politely we were just looking… We really wanted to get a good sense of what their stock was like. She kept following us and kept asking questions like what’s it for? Who’s it for? What are you looking for etc… Which is fine but we told her we were just looking on our own! And told her to be honest it all depended on the piece. And if we had questions we would ask. She then began pulling these horrible gaudy ugly pieces out… In heart shapes. I explained to her I like simple clean pieces… And that I didn’t like anything in predictable shapes such ass hearts etc… She then said Oh! Then this! and pulled out a star!!! Clearly she didn’t pay attention to customer preference. Then said what is your budget 59 $?? Both my boyfriend and I thought that was very rude! We never said our budget as we know in places like that they can price it whatever they choose basing on «your budget»… Then she took us to a case and showed us a huge ugly peace sign pendant!!! At that point I said” thank you we don’t see anything we are interested in”. And we left. As we left my BF and I discussed how disappointed we were and how the shop looked NOTHING like the commercial, and thought maybe we were in the wrong store. Well come to find out that’s because they film their commercial in their Tustin, CA location… Extremely misleading. And was such a disappointment especially since we make the trek all the way to Jersey based on expectation that it would be a huge place with lots of variety of stock pieces as the commercial pictured. As my BF says the trip «wasn’t even worth the toll». Well we ended up finding our piece at another jewelry store in NYC and needless to say our money was well spent elsewhere.

Went to shop for an engagement ring. Elsi and Steven were a great help. They made me feel comfortable and helped me select a great diamond for a great price. Would strongly recommend to others.

I went there yesterday to reset my engagement ring. I also purchased an anniversary band. I do not think I received a deal because they do not give you nothing more than I-​J diamonds in the anniversary bands and the prices are higher than you would have paid at Zales for the same carat weight as well as quality of diamonds. The other major down side of this place is that they charge me $ 250.00 to move my center stone with the prong setting into the new ring. This I felt was a MAJOR RIP OFF. Additionally, they included the $ 250.00 into the price of the ring and charge me tax on it. This should be illegal. I would NEVER return here. I am the type of customer who would pay full price for an item if I think it’s worth it and I hate being lied and tricked. I think they tricked me. The sales person what somewhat deceptive because she calculated my price 3 times. The first price was $ 1785., then she said she forgot something which took it up to $ 1875 and the last time she added the tax it was closer to $ 2264. I was very disgusted with them.

I don’t know why the negative reviews. First, I was surprised to see they are open on Sunday as most is the area is not. I walked in and was greeted immediately. Was shown several options and found a wedding band which is exactly what I was looking for well below the price I wanted to spend. I have looked around and done my research. Nice to be able to have the ring sized the same day. Staff could not have been more helpful. Would highly recommend to others.

When someone is spending every nickel they have saved up since Communion you tend to make sure you cover all of your bases. I went into the «diamond district» and even Jared but in the end this is where I bought my diamond.
I dealt with Edith, and if you want a deal she is the one to see. I agree with one of the other reviewers who said there was a group of people talking in the back. Every time I am there I do see groups forming but to me it does not matter because I am getting top notch service with Edith, so what the rest of the employees do doesnt bother me.
Details — I bought a 1.60 round diamond with another .5 carat around the ring plus it has emeralds on the side. I was able to get the price down a little bit, and at the end of the day I had the ring appraised two times. First appraisal came in $ 2,000 more than I paid, and just last week I had it appraised again by another appraiser (1yr later) and it came in $ 2,300 more than what I had paid.
They have some type of guarantee where they give you up to a % of what you had paid for the ring for life. I forget the numbers but I think it was 70−75%. So if I ever wanted to upgrade at least I know I am getting a decent amount back.
buying jewelry and engagement ring can be an exhausting process, but take a ride over and go see Edith and report back here. I do not think you will be disappointed.

I bought a diamond ring and have had it cleaned many times. The jeweler there now, though, buffed the ring so much, he literally took out small engraving details from the ring! I had to go back and complain so that he would re-​etch the lines into the band, but the ring is definitely not the same, nor will it ever be.

Employees stood in a large group in the back talking about how much they hated America. They swore loud enough for us to hear on the other side of the store. Totally unprofessional and a lot of their jewelry is tacky.

This place is very misleading with their advertising on tv. They will show off all of these low prices diamonds to entice you to visit. I went two years ago with my wife and were greatly disappointed in the selection. Besides the crappy diamonds, the staff was so damn rude. Usually you have salesmen at jewelry places hounding you (which is also annoying), but here you had to flag down someone to look your way. Once you got someone they were either A) not helpful or B) so trained to get you over to the more expensive items. Located in Hackensack… that is reason enough not to visit.