California Harley-Davidson

Would never come back. had check from harley davidson would not honor. not very accommodating. Manager wouldn’t come out to talk to me. Stayed in office. Bartels accepted without question. Looks like I will continue to use bartels harley davidson. At least they act like they care about their customers. F you California harley davidson for not even trying to keep a customer that’s in your backyard.

I purchased a 2015 Street 750 (XG750) in May of 2015. I dealt with L.L. and he was very friendly and seemed to listen to my needs. In the end I felt like I got a good deal on the bike and drove away happy. 5 Stars for L.L. and the sales process!
The reason I gave 2 stars overall is related to my experience with the service department. And marketing after the sale.
If you’ve read about the 2015 Street bikes you might know there’s a design flaw with the fuel pump. I had the issue from the very first tank and have had the pump replaced four times counting the final recall. I’m not dinging the dealer for the design flaw because it’s not their fault but when I got the second replacement done I was told that the part number was different so the issue should be solved permanently. After looking at my paperwork, I see it was the same part number. Which means either they lied (unlikely I hope) or the guy I spoke to didn’t know what he was talking about. Neither sits well with me. And the last time it came from the pump replacement, the bike looked like someone was riding it down a dirt road. The tires weren’t black but brown with dirt and dust. It was actually dirtier than when I brought it in.
I was also told that the service department had FREE pickup and delivery. That’s a stretch. Like I said, my bike was in 4 times for the fuel pump and once for the 1k service. Only ONCE was I able to use the delivery. The rest of the time I had to take time off work and have my wife take time off to run me around. I was told the driver was busy and I had to bring it in and pick it up myself. I asked if they offer loaner bike and was told no also.
I get the feeling that if I’d have bought a more expensive bike I’d have more luck with the delivery driver and maybe a loaner? You see pictures congratulating new customers and supposedly there’s a new owners ride every month, none of which I was part of. But if I had spent $ 20,000 I bet I would have?
And finally the marketing. I tried to trade this bike in at one point because of the fuel pump issue I don’t trust riding it. I was offered a pittance for my bike and was told because what I paid for it, that was the best they could do on a trade. I was trading for a used bike that was listed at 10,995. Now they are having a red tag sale and the same bike is listed as having $ 2,000 off of an original price of $ 12,995 down to $ 10,995?

this is just for the clothing section. Service was awesome! totally professional and caring staff members.

Since picking up my bike Mark the owner has made things right and offered to detail the bike and I have made an appointment to get it taken care of. It is amazing to see an owner and dealer that cares so much about its customers and their opinions. This is definitely the best experience buying a new motorcycle or car I have ever had. Best spot to buy a new Harley don’t even waste your time going anywhere else. Will definitely recommend California Harley to all my friends and family for all their Harley needs. Thanks for everything guys. When you are ready for a new bike go here and see James or Scotty. AMAZING!

Just have a small problem I purchases a tri fold leather wallet and had it only 3 months and found that the lining had ripped and sad my credit card slips out. I had hoped that it would have lasted longer than it did.

I am new to Long Beach and bought my Harley in San Diego. Needed to find a dealer to do the 1000 mile service. I came here on a Fri, talked to the guys in service and decided to drop my bike off the next day. Rick said if I dropped it off Sat, he would have it done by Wed. Low and Behold, I get a call on Tues and Rick says it’s ready! They will be servicing my bike from here on out! GREAT group of guys… they came out to check out my bike (2015 Dyna Low Rider-​white and blue), first one they have seen in person so that was pretty RAD! As a small business owner who is ALL about customer service, I like to recognize those businesses that show great customer service! THANKS CALIFORNIA HARLEY!

Been going here since it opened some 30 odd years ago. cool staff… but like all good things stuff changes, usually not for the better. Seems very «corporate now» … the small ‘good customer discount’ used to be there for the asking each time you purchased. Now its a «Loyalty rewards program» like some POS car parts store such as Auto Zone might have… STUPID. The last two times I had to order parts I didn’t get the promised call that they were in and had to suffer through a long wait on the phone to call and find out they were there. That was LAME. don’t promise something and then drop the ball. It’s RUDE. I see Mark hanging around but I get the feeling he is no longer the actual owner because things are slipping around there and only a CORPORATION could screw up a good thing like California Harley Davidson.

This dealership is not as big as others I have been to, but it is the closest location to me and we always come here for parts, clothes, and sometimes gifts. My only gripe is that they do not open up early enough for us, especially when we need some last minute parts. But anyway, everyone in here is very welcoming and helpful, from the parts guys to the ladies selling clothes upstairs. There is a small lounge area, if roaming the Harley dealer is not your thing. They have a nice selection of Harley’s, when your ready to start living adventurously, or not. Upstairs in the clothing section is always a good sale rack up to 50% off. The cashier gave us some free Harley pins with our purchase, how cool is that!

California Harley Davidson is simply perfection.
President —
Mark Ruffolo has put together a dream team of professionals. From the ground up people Lizzie Foster who is an absolute gem, a trooper with a beautiful smile classy sleeved up tattoo art that represent the Davidson brand along with the charismatic and beautiful Britney Spagnolo they are both Motor-​Clothing Specialist and every sense of the word. I am recommending California Harley Davidson as the Top-​Shelf for everything Harley Davidson.

California HD is my home store, I would like to acknowledge Ernie the parts manager, he has been really helpful and answered all my questions.

Bought a used 2009 Dyna FXDB from them Nov 2013 and had a solid experience. Good deal and were helpful to an unsophisticated buyer. 6 months later I bought a $ 50 part from them and they offered to install it for free as it was only going to take 20 mins.

Für mich der beste Harley Dealer in LA. Besonders die Klamotten Abteilung ist so ziemlich unschlagbar !!

I can’t thank these guys enough for not only offering great service, but for being great, genuine people as well. Every person I’ve had the pleasure of interacting with at California Harley Davidson was incredible. The kicker? I don’t even own a Harley (although my dad is a diehard Harley fan). My Suzuki broke down in front of their shop, and they didn’t hesitate for a moment about staying after hours to try to get me back up and running.
I’m so grateful for their service and help, and I will refer everyone I know to this shop. Who knows, maybe one day you’ll see me on a Harley?

If you are female, do not go here. I stopped at desk to inquire about schools. As I have already researched a lot, I thought I would get their opinion/​thoughts or perhaps if there were more than 2 options in Los Angeles area. One would think if someone is getting their license they may but a bike at some point… They were pained to do more than give me a phamplet. Would not answer more than 1 question before walking away. I will not be buying anything from this store. Ever.

LL is a good sales guys, great attitudes and really tries hard to help out, I have bought 3 Harleys from from this dealership and only because LL is a great sales rep.

First time here. Band playing, free food, Happy Saint Patricks day! Adam was awesome, hooked me up with a small concern! Thanks, see you on the road.

I just purchased my first bike (2000 Dyna Low Rider) from these guys and even weeks before I decided to purchase the bike I was treated like a high paying customer. Every step of the process, from sales, to the finance, the delivery, and even the clothing department has been a rarely great experience. These people are not fake or snobby. Every single one of them, has actually stand there and have a conversation with me, more than once! (Not normal these days…) California Harley Davidson has made my year!~ You guys deserve the 5 stars in my book!~ :)

What’s more American than a Harley Davidson? (besides baseball, apple pie, and Old Spice)
I stopped by California HD this weekend to pick up some new riding gloves. Although I bought my Harley from Bartels in Marina Del Rey, California Harley is my home store. Quiet honestly, the sales people at Bartels were d*cks.
Its gonna get cold soon so almost time to glove up. As usual, the show room floor was filled with approximately 30 new Harleys. The barrage of LED lights really made the bikes shine. The place looked like a museum. I’d be lying if I didn’t admit to grabbing a bag of free popcorn as I cruised the store.
For once, I bypassed the parts department and headed straight upstairs to the retail store. The ladies working the counter were super nice saying hi and offering any and all help. They had a couple cool hats I was looking at but $ 35 for a hat is nuts. I ended up buying a real nice set of deer skin gloves for about $ 70. Ouch, I know. But I needed them.
I really had no complaints. They have a butt load of gifts, equipment, and clothes upstairs. They have everything from HD doggy bones to HD clocks and baby clothes. Not to mention, they sell Indian motorcycles now. Having owned an Indian before, I can tell you they do not compare to Harleys. I found that out the hard way though.
All and all, I’ll be back soon. I was eye-​ballin some Christmas gifts so check ya in December.
Managerial recommendations? Start denying service to those idiots who drive those stupid loud fluorescent Harleys with matching full-​face helmets.
Talk about an insult to society.

I own a 2007 Buell Lightning that I occasionally need parts for and found this to be the second local Harley Davison dealer I wanted to check out. The other was rude and treated me like I was doing them a favor for even stepping foot on their floors. I know most dealers just think of us as «those Buell Guys» but I still want some kind of service. If we didn’t have Buell’s, those Sportster guys who want upgraded heads wouldn’t have an much to choose from!
Due to a recent accident, I called California Harley Davidson and spoke to a Zack who helped me with my long list of parts needs and was polite and professional the whole way. He followed up with calls when the parts came in and welcomed me back.
Great experience all around and will definitely need to go back.

I brought my bike in because I had an oil leak coming from my pushrods. They narrowed it down to one or two possible causes. I told them to fix both causes which they did and the oil stopped leaking. I picked up the bike, left the shop only to notice none of my gauges were working. The gauges were working fine before I dropped off the bike. I went back to the shop and spoke to the service department rep. He said the wiring in my bike needed work and it was going to be $ 330. I said no thanks. I went back to my house and I found a short near the headlights. Service department doesn’t care!
Another time, I brought my bike in because I was having an excessive engine knocking and clunking noises. I also told them I was losing power around 5 RPM in the higher gears. Long story short. They said my power loss was due to a faulty actuator and missing cable in the exhaust system. So they fixed it and charged me $ 500. Then they told me it would be several thousand dollars to get into the engine and it was not worth fixing the engine. Why would you fix the exhaust first if the engine was the bigger problem? Basically, I spent $ 500 at the California Harley Davidson and still have the same knocking noises.
Bottom line: They charge top dollar for their mechanics but the performance and work doesn’t meet the expectation. I wish I would have read the other reviews about the service department before coming here. Go somewhere else.

First off the 2 stars is for the service department. Well I would given them 1 star, but the other department is great so I added another star.
The sales is great. The people are friendly and very helpful. They take time to help you, if its looking for new parts or seeing if different parts would fit on your bike.
Here’s the bad part. This is probably case by case, but the service department seems to care for your concerns and may answer some questions.
I took my bike in for service. I was told that it would be done in a couple of days.
The service said it is 3.7 hours of labor. I understand it may say 3.7 hours, but actually might take a little longer. Maybe take a day or two longer is fine. But I never expected them to take 4 WEEKS (and counting). That is too excessive, its not even any major repairs or engine issues. Its just small cosmetic things like add on.
I have been bike-​less the whole time. No rental or anything for me to use in the meantime.
I am worried of what’s happening to my bike while its sitting just there?
Moral of story, great to go buy a new bike or some parts there. BUT DON’T TAKE IT IN FOR SERVICE at that location, unless you’re going to be out of town or not planning to ride your bike for awhile.
I hope someone read this, especially the owner of the dealership. I hope he doesn’t believe this is the type of service a dealership should provide.
I feel a little mistreated. I hope that is not the impression the owner, of the California Harley Davidson, wants to leave for his/​her paying customers.