Becker

My experience here was so amazing! An associate named Conner help my friend pick out a wet suit because she wanted to learn how to surf. He explainer everything in great detail and showed us the pros and cons of what types are easier and harder to put on and take off. He also helped my friend and looked at the wetsuits and she was trying them on and give her his two sense.
He really helped us feel comfortable and I will definitely come back. Hopefully he will be there again so I can give him a high-​five!

I stopped in today needing a replacement fin on a not so high-​end board. My request was definitely not something profitable for them, but I was happy they took the time to help me get back in the water and treated me with respect.
I’ll definitely be going back when it’s time to upgrade to a better board. Thanks again to Jordan and everyone at Becker.

Found this place when we were looking for a body board to purchase. The guys were really friendly and didn’t try to up sell (knowing we were just visiting) which I appreciated. I’d recommend this place if you’re looking for boards. Thanks guys.

I have been shopping here for years. They are more expensive than Spyder or some of the local shops… basically the Nordstrom of surf shops. Tonight was the worst experience I have ever had in a surf shop. After wandering the store for 20 minutes I decided to just get a $ 50 shirt. Walk up to the empty register where a blonde surfer guy looks right at me and asks the couple behind me if they are done. Doesn’t even acknowledge me standing at the register.
I put the shirt back on the rack and walked out. He can make the t-​shirt sale to the couple. I will go back to huge other shops in the area that give better service. There are no shortage of shops in Hermosa.

Our whole family loves Beckers. Grown sons grew up buying boards and still do. Grandkids shop for clothing and gifts. Husband knows he can get his board shorts and rainbow slippers there. They are our community. The fabric of the company is local and the service is that way too. We loved the skateboard night they had in the parking lot. Its just the place to get anything cool under the sun.

Ms. Jessica was really helpful to let me find something suitable for me, and all of the staffs are very informative. Compared to other surf shops around the town in South bay area, I love this place best. I sure will return to purchase other stuff next time.

Been coming here since I was 18 years old. Good selection of swim suits. This is where I restock my Uggs and beach sandals. Helpful staff.

Becker’s customer service is excellent. The first time I stopped in asking about leash string I received extremely helpful and friendly assistance. I came back a week later and the girl at the counter remembered my specific problem and was again helpful on my new dilemma. I’ll definitely be back here for my surf and clothing needs.

Awesome place. I bought my surfboard here, the person who sold it to me was extremely knowledgeable. All of the folks working here are friendly and willing to help with questions.
Great spot to pick up your gear.

I went in trying to kill time while picking up dry cleaning up the street. Super friendly staff and I walked out with some go-​pro goodies. They have everything you need if you are into the so cal beach culture. Will definitely be shopping there for my future surfing needs! Good customer service goes a long way in retail! A+

Really friendly and helpful staff. I even got names and numbers for surf instructors and great waves in the area. The clothing and gear selection is solid.

I like to support local business.

I had a great experience at the Becker store! I had bought a used Becker funboard off Craigslist awhile ago and loved it. Decided it was time to go down in size and shop around for a 6’0. Considering I love the quality and response of my Becker board, thought it was a good idea to go down to Hermosa to check out their boards in stock.
Found out you could rent demo boards. Meaning you can try out and rent their latest models of boards for $ 25 a day cost. Better than blowing a few hundred dollars on a board you may never use again or like. They ended up giving me the demo two days for the price of one:) Also, I had asked if for some reason I liked board and wanted to order if I could get some credit from the demo. Score!
The store is amazing! Free parking in the back, which is awesome considering it’s in the busiest part of Hermosa. Didn’t have a chance to look at the other products but there was a great selections of boards, new and used. Staff was super friendly and helpful! Great customer service. Not sure what the other reviews are complaining about, but can’t wait to make another trip back. Surf shops are typically laid back and a great atmosphere but this Becker store takes it to a whole level…

Service here is terrible! A girl was too busy texting to ring us up and was even texting on the way to reluctantly ring us up. Not once BUT twice they almost walked in on me in the changing room. Isn’t that why there’s the thing hanging on the outside? And you are supposed to KNOCK first! Got some great board shorts & they do have some great stuff but I’m reluctant to return because of the service I have received the last two times I have gone.
First time was even worse but I won’t get into it. Girls, just be nice. I don’t bite. Promise.

Becker’s used to be a local owned shop with cheaper, decent surfboards.
Now, Becker’s is owned by Billabong.
The store staff doesn’t seem to know much about surfboards and isn’t that helpful.
The surfboards aren’t cheap anymore and have poor resale value (you can verify this any day on craigslist). I’ve owned Becker surfboards and they are just average quality.
The prices are a bit high and they don’t have sales often. Others stores will at least price match (ET surf) but Becker’s is full price almost all the time.
Wetsuit selection is below average.

Yea, we got a pair of paddle boards here and we’re real happy with them.
–Staff was really helpful and knowledgeable
–Prices were I guess competitive
–Large selection
–Local business

I have been coming here for years.
Becker has a huge selection of pretty much anything a surfer needs.
They have clothing, shoes, flip-​flops, skateboards, skim board, surfboards, paddle-​boards, sunglasses, hats, jackets, backpacks, watches, stickers, wallets etc for both Men & Women…(you catch the idea).
Becker is located on Pier a couple of blocks away from the Ocean. The store itself it huge. The staff is always friendly and willing to help with what ever need you might have.
They used to have a killer base-​coat wax but just found out the guy who made that moved to Oregon so if you happen to read this how can we still get that base-​coat?
Lots of street parking. As long as you are not going to Becker on the 4^th of July you will not have a problem finding a space to pull into.
As a surfer walking into a surf shop you know where to go and how to get it. You know what you are looking for and do not need help with sizes and all that Nordstorm jazz. So please do not dis the staff here because they are great and do a fantastic job dealing with the KOOKS who walk in 1,000 times a day.
Cheers STAY COOL BECKER.
FYI Becker also makes some incredible boards just out of my price range.

LOVE THIS PLACE! I PRAISE James Wheatley, who works there. He shaped my new board, which is freaking AMAZING and everything I asked for in a board. A 5’10 performance fish. SO helpful every step of the way and completely attentive to what I wanted. Yay!
Everyone is so friendly, and wiling to help. They made me do a cartwheel in a wetsuit i was thinking of buying. Always a good time in there.

I really like Becker. Look, if you’re walking in a surf shop in Southern California and you’re not a surfer dude, you’re probably going to feel out of place automatically. Get over yourself because the dudes at Becker are nice and helpful.
This is what a real surf shop looks and feels like. Spyder is a little bit too «gnar-​gnar» for me, like they wear too much black ala LA Raiders gear circa 1992. And Jack’s is just a jerkstore.

Went into the store to see if it’d be a bit different from the online ordering experience. Walked around the surfboard section for several minutes, not a single person ever approached me to talk about the boards… No problem. No sale from me coming in now…
I saw another older guy who was coming in to pick up his board. He was PISSED. He had picked out the shape/​color/​etc all out… The dimensions were all set up to what looked ok for him… the color was way off. Again the mass amounts of orders coming through must be mixing them up so that they can’t even do things correctly. The employee immediately tried to cover it saying that the shaper offered to waive the color charge of $ 70… That means a couple possible things… They mess up on things like that, and the charge waiver has to happen all the time… Or the shaper and the store knew they messed up and didn’t do anything to try and fix it ahead of time.
Instead they let the guy sit there stressing out. Hopefully he didn’t feel obligated to take the board.