Genius Outfitters

I love boutiques, especially those that feature local artisans. They had tons of cute clothing and accessories, including home décor and random knick knacks. The first floor featured mostly clothing (e.g. dresses, tops, blouses, basics, hats, etc). They also had a second floor that displayed their sales rack and all of the household knick knacks from wine bottle holders to beachy dishes to soaps, candles books, stationaries, and more.
My only grip was that everything ranged in the $ 50-​some dollar area, which didn’t make much sense. Couldn’t really justify buying a shirt that was $ 50+, when I saw a skirt that was also $ 50+ and a dress costing the same … there was no price-​to-​fabric ratio here.
I felt bad walking away empty handed, but I remain hopeful that my future returns equate to awesome purchases.

Love love love love LOVE this place! Im so happy I came across this little hidden gem!
When you first come in you cant help but look at everything all at once. Its so well thought out visually. It takes you from one spot of the store to the other. There are so many cute and interesting trinkets, jewelry and clothes from local artist which I love by the way.
Supporting local artist is such a great thing especially with all the Big Name brand Giants. It still lets us know that there is a strong undercurrent of talent out there whose level of creativity is on the same hight mark but not not always given the opportunity to the platform .
Lisa and Mark were so helpful and friendly. Its a candy store if you like the different and unique pieces. Your everyday clothes with a sprinkle of magic.
Cant wait to come back!

Cute cute cute!
I like this shop the best around Waikiki, their selection was super cute.
No refund, but exchange.

Neat store with local goods, good music, and friendly staff.

A little on the expensive side but if you want something that’s super cute and unique then you’ll find a lot of good stuff here. I hear the owner is from Japan and s/​he works with buyers from LA to find the clothes. The owner has very very good taste. It’s too bad this store isn’t online or in another big city… though that is also what makes it so unique. Must visit if you’re in Waikiki.

Love, love, love this store! The décor is a mix of rustic and beachy. It’s a two level store. The entire top floor is SALES GALORE! I literally wanted to buy EVERYTHING. Totally my style. The boyfriend and I ended up getting «one-​of-​a-​kind» shirts, made by a local artist (yay for promoting local artists). I also got two dresses that I could not leave without.
Some of the prices did remind me of Urban Outfitters but still pretty reasonable.
It’s a little «hidden» because it’s not on the main strip of Waikiki but I’m kinda glad it’s not. ;P
Anyways, I hope the next time I come here for vaycay it’s still open because I’m definitely gonna make a stop!

Took a break from my cubicle and headed out to Genius Outfitters. My IG actually led me here. I absolutely loved the black ankle strap heels that I placed on hold via IG! Can’t beat $ 29 for a sexy pair of heels!
The store is absolutely adorable! I really got lost in the great pieces I found. A good mix of tops, dresses, skirts, shorts, etc… boho to dressy. The price point was an average of upper twenties to fifty-​ish.
I really loved trying out the lotions and perfumes as I am a girl who loves to smell sweet and fresh ;). Also, it’s a great place to find small gifts for your girlfriends. Unique books and little trinkets make this quaint store so cute!
I’ll definitely be back soon!

I’m so hesitant to write about this place because I don’t want to let such a great secret out! I really can’t help it though, this place makes me so happy and definitely makes up for the lacking of an anthropologie on the island. The description of urban romantic chic comes to mind when describing their clothes.
I love this boutique. Everything about it. The style, the décor, even the prices! Even though it’s in Waikiki there is a hidden metered parking behind the lot which makes it more accessible than you think.
When you go in, your senses are bombarded with the awesome scents and the different textures of the items they are selling. This boutique is definitely one of my favorites (if not MY favorite) place for stylish, unique and reasonably priced pieces. Moreover, I really love their emphasis on selling local artists/​clothiers/​jewelers. Besides the clothes, they have a great selection of accessories, vegan hand bags and shoes. I can’t gush enough how much I love this place.

This is probably one of the best boutiques that I’ve ever been to. ***Shout out to Beth I. for the suggestion. :)
We definitely came in on a whim as we were heading to Genius Lounge, which is conveniently located upstairs. It was in the evening so there weren’t many people inside, but with the amazingness of their products, I’m surprised people aren’t here ²⁴⁄₇! We were simply browsing, but were surprised to find so many items that we wanted: dresses, t-​shirts, bags, swimsuits, accessories, shoes and more! The style seemed very chic, but with a asian-​hipster kind of vibe. ***I live in Seattle and it reminded me of Urban Outfitters, but SO MUCH BETTER!!!
What was even MORE surprising were the prices. Everything seemed reasonably priced or even cheaper than what I would’ve expected. Crazy!!! (and I believe they offer kamaaina discounts!!!)
Definitely a spot to check out if you’re in need of a fashion makeover or simply want quality, unique pieces to show-​off. I’m going back as soon as I can!

I’m glad this boutique isn’t on the main strip, or else it’ll be flooded with people and it would be crazy! It’s located on a side street and if you’re driving and need to find parking there’s meter parking in the lot behind the store. There are lots of cute tops, dresses, sandals, belts, jewelry, swim suits etc. that fill up the small two story building! It has such great selection, it is just a matter of the selection being your kind of style. A lot of it aims towards Japanese style, but there are lots of items that the everyday gal can wear. They had Volcom and Billabong sandals the last time I was there. Another plus is that they carry lots of small sizes (or every time I went, I could always find my size small).
Come here is you are looking for a fresh and unique style to incorporate into your wardrobe! The Kamaina discount is also a nice perk for locals, don’t forget your ID at home!

Genius Outfitters like an Urban Outfitters, but smaller, better curated, and with more local arts involved. The indie DIY artsy hippie chick thing is not my personal look. Genius Outfitters carries a lot of outfits that are perfect for that boho princess look some ladies go for.
Things That Were Awesome:
+++I liked that there were a lot of wares from local artists. This is so refreshing, given that huge name brand stores are down the street.
+++Next to my hotel. I kept passing buy this place going to and from the beach. I swore to myself I would come in before I left Hawaii. Fortunately I did.
+++Friendly staff.
Things That Were Not So Awesome:
—Stuff is EVERYWHERE. I know this is a cramped building. This is Japanese style boutique shopping. There’s a lot to see, even in the dark corners. Walking area is also very tight. As a result people randomly stop and you could bump into them in an attempt to pass around.
I ended up buying a GO brand t-​shirt (with a cleverly re-​branded box of C&H sugar) and some retro sunglasses. GO’s line doesn’t go with my personal style. This is a wonderful stop if you want that local shoppe experience during your stay in Waikiki.

Next to pineapple county down on lewers, this cute boutique has a lot of random stuff. More for women, but there is a small guy section in the front. You’ll find some locally made clothing and jewelry. A lot of the items are cheap quality, but also cheap on your walet! Kinda like a boutique version of Forever 21, but with an asian flare. Lots of bohemian themed clothing!
Upstairs they have their sale area where you can score fab deals! I love stopping by to check out what they have.
I recognize some of the shoe brands they carry and they’re mostly cheap stuff you’ll see at like Jeans Warehouse and Ross (brands like Soda and Dollhouse). But the buyers do a good job at choosing the cute looking stuff.
It’s fun to come, especially since the store in general is pleasing to the eye (cute signs and nice decoration). Prices are low, but so is quality.

As far as I’m concerned, GO is the ONLY reason to come into Waikiki!
I hardly go into Waikiki as I generally find it obnoxiously touristy and it sometimes feels as if there are no street laws whatsoever, but for Genius Outfitters, I will slap on some sunscreen, put on my oversized sunglasses, and brave the tourist masses and the weird street anarchy (!) just to peruse this store’s super adorable wares.
Genius Outfitters gives petite, local Asian girls like myself a chance to look as if we just came out of a ViVi magazine shoot! Flouncy, flowy floral dresses, polka dotted blouses, hats/​sandals with bows or flowers attached, and skinny belts (some as low as $ 6!) that have a large dose of feminine Japanese aesthetic in them are to be had at this lovely boutique.
Whimsical decorations, adorable totes with minimalistic design, and a decent selection of perfumes, lip products (Rosebud Salve!), and hand cremes (Tokyo Milk and the like) can also be found here.
If you have an IsleDiscount (iD) card for 2012, you can get 15% off of your total purchase!

This litte gem is tucked away towards the ala wai side of Lewers. What I like about this store is that they always have something I really like and they support local artists. They always have cute displays set up. What I don’t really like is that I will always find something I like, but its always only one or two things. You really have to dig through this store because you can get easily distracted with the displays and décor.
The upstairs has sale items, but they are kind of crappy and left-​over feeling. I guess what leaves a sort of bad taste in my mouth is that all of these clothes could easily be found in Forever 21 for a lot cheaper.
My 3 stars are for the cute t-​shirt selection for both guys and girls, the local artist displays, and the cute jewelry. It’s definitely worth a trip here every now and then.

Great boutique to get your shopping fix when you are tired of the souvenir shops on every corner in Waikiki. They’ve got great brand names (there was a Volcom bikini I was pining for) but they also carry plenty of locally made items as well… I make it a point to try to buy local whenever I travel… gots to stop the outsourcing. Plus, the local stuff reminds you of your trip when you’re back home, and I’ll take any reminder I can get of the Islands.
Don’t forget to check out the sale section on the second floor… I picked up a cute poncho and platform sandals for 50% off. Yay! Plus, I stumbled across a $ 2.99 earring rack. Such a thing is practically impossible to find in these parts, unless you’ve got mad skills working the International Marketplace.
Chatted it up with the checkout girl… total sweetheart and she checked for the Kama’aina status while ringing me up. Even though I’m no local, I’m gonna stop by this spot for repeat visits each time I find myself back in Waikiki.

The layout of this place is super cute. It feels like a «dream come true» closet. The clothes are bohemian– very flowy, rufflely, and floral. These clothes I feel like I’m flipping through an Japanese fashioin magazine of some sort!
Make sure you let them know your Kamaaina (if you are) for 10% off –yippee!

Genius Outfitters is a cute 2-​story boutique on Lewers Street in Waikiki. It is downstairs from Genius Lounge and next to Pineapple County.
The first floor is divided into three sections:
Front with tees and swim suits;
middle with fitting rooms, accessories and other products;
and the back with cute dresses, rompers, and tops.
The second floor usually has sale items.
The style of clothing sold here is what I describe as «Beachy Bohemian Weekend Getaway.» Haha.
Lots of linen, cotton, and natural colors like white and beige.
Prices are pretty reasonable considering its location in Waikiki. And with the 10% Kama’aina discount, everything is that much cheaper. (Hey, every little bit counts!).
Another perk — for the most part, the clothes are pretty well-​made and of good quality.
My bf bought me a cute strapless romper for $ 28! And I love it! I am hoping to return soon!
Unilocal 365 — #033/​365

This was just a cutest boutique store. Right next to pineapple county. lots of summer dresses and casual sandals. Need too check it out, girls.

Jeez, this place is huge!!!
I noticed that a lot of clothes in this place boast a more bohemian feel, which is not my taste, but there are some pretty cute outfits you can put together, I’m sure. It seems extremely Japanese in taste, and I wish I had more time to roam (I was illegally parked on Royal Hawaiian Ave)!
I dunno, I like the feel of the store, it just feels really homey :) They have a lot of space so there’s a large selection of clothes, and they even have various little knick-​knacks for sale… All in all, I’d like to go back when I have more time and really do some shopping!

I wandered in here on my way to the beach out of curiosity and was pleasantly surprised. The clothing here is definitely my style. If you are an avid reader of mainstream Japanese women’s fashion magazines (ViVi, Popteen, non-​no, Ray, JJ, CUTiE, etc), then you will like this store. This store sells clothes that are on trend with what’s hot in Japan. They have cutouts of magazines that show the clothing they sell being featured in them. Lots of cute, girly clothes everywhere!
(They do have a small men’s section on the second floor though, if you were wondering.)
I noticed that their clothes run on the small side so if you are petite and generally a size x-​small/​small/​medium, you will find a lot of clothes that will fit you. They even had long maxi dresses tailored to those who are between 5’0″-5’4″!
Prices vary and usually reasonable. I mean, hey, it beats paying airfare to Japan just to shop for the same clothes!
I purchased two leather bracelets here and if I ever come back to Hawaii, I will make sure to head to this store.