Tori Richard

I am a big fan of Tori Richard. Unlike other brands of Aloha Shirts they don’t scream out tourist souvenir. Most of these will sit in the closet until the owner returns to Hawaii or they donate them. Just a simple fact.
Tori Richard is a different kind of Aloha Shirt. The designs are more hip and subtle and can be worn stylishly in places other than Hawaii. The quality of the cotton lawn is excellent and they are made in Honolulu, not China (a big plus for me). The buttons appear to be mother of pearl but I think they are plastic which is a bit of a drag.
Caveat: they do have the goofy types available, albeit in good quality. But I would recommend the more subtle styles if you want to use them back home and not look like a jerk.
The staff at this new location are very attentive and friendly. There is one lady who helped me who was an excellent saleswoman. The store itself is elegant and hip with a vintage MG in the middle of it. This is not your typical tacky tourist shop and it shows. The shirts price out at $ 89, which I thought was fair for the quality. But at that price chose wisely as you do want something you can use when you get home.
They also sell a particularly nice type of polo shirt which had very unique detailing. My wife liked the woman’s purses and we ultimately bought one as a gift.
I usually buy two Tori shirts when I am in Hawaii and I really like them and use them during the summer when I get home.
Tip: They have a selection of sale shirts which they don’t put out and frankly hide unless you ask. Make sure you ask whether they have any sale shirts and they will happily show them to you. Don’t expect to see a sign.