SOHO

Found the chicest cork envelope clutch here for only $ 38. SOHO has lots of on-​trend pieces (not just Juicy either), so be sure to take your time. Prices vary hugely.

This store is mostly good for trendy tweens and people who haven’t outgrown their Juicy Couture obsession — of which I am neither, so it isn’t easy to find a lot of things that will fit my style.
They have neat accessories, and I have found a couple of comfortable jersey dresses for my summer rotation, but other than that, I have never seen anything that would fit my personal style.
I definitely think that their shopper does a much better job shopping for the younger clientele than people my age. If i was 13 again, I would shop here more often. I highly recommend this store for that particular age group.

I love this store, but I don’t love the price tags. Eventually, when I get a job that provides a yearly salary rather than an hourly wage, I will frequent it more often.
If you are on a budget or frugal-​minded, then I suggest digging through the well organized sales racks. I bought a dress for thirty dollars, which was originally over a hundred.
Soho offers a variety of styles: artsy, girly, sexy, nerdy etc. The quality of the clothes is good. They are well made and use expensive fabric. Imagine a higher end forever 21, where everything you try on actually fits well and feels nice against your body.
Another plus is the staff. They are friendly, helpful, and well informed about the latest trends.