I have been vaping for a short while and I came into this shop to try out some new e-juice. I wasn’t greeted by anyone when I walked in until someone came out from the back, but otherwise the staff seems very friendly. Another customer had a couple questions that they were able to answer, so as far as I can tell they are knowledgeable about their products. The shop is smaller compared to others I have been to: They don’t have the largest selection of products to choose from, most of them were products that were recommended to me when I was a greenhorn, such as Innokin and Kanger. They only carry their own brand of e-juice but there are a number of flavors to pick from and it is mixed in-house when you order. Like any other shop they let you choose your PG/VG ratio(their recommendation is 40⁄60), nicotine level, and they can add other flavors to their signature blends if you choose to do so. Their e-juice is on the cheaper end($ 6.99 for 10ml) but it isn’t the best quality. The juice I bought from them has a better fragrance than flavor, which was seriously lacking. You’re better off spending more on a third party e-juice. They have a loyalty program that grants you 1 point for every dollar spent, and when you get enough points you earn rewards such as free e-juice or discounts on their products. Overall I think this shop is mostly for new or inexperienced vape users that are just looking for affordable e-juice, starter kits, and maybe are just getting into mods. Although their staff is knowledgeable and friendly, they are lacking in top-tier quality products. Hardcore vape enthusiasts looking for higher-end products will have better luck elsewhere.