The staff is always helpful(by phone or in store); however there’s no consistency(I never see the same employee… high turnover? Shrug). They are doing a much better job of stocking natural/organic/vegan products. The gold card is a membership program w/pretty good discounts. All the price tags have the regular and membership prices listed. The store is clean and there’s been improvement in the organization/product sections. Frequently I’m the only person in the store… not sure if they are in the best location; however, they are right next door to tropical smoothie(makes sense).