LF

This is an up-​scale boutique in the heart of Downtown La Jolla. With that in mind, the regular day to day prices are out of my budget.
Their jeans are about ~$ 200, tops can range from $ 100 – 200 and the more «luxury» goods like leather jackets can top to $ 500-​$ 700.
They do carry boutique specific brands that aren’t found elsewhere (I tried: p). I would say the style is similar to Brandy Melville.
The sales associates are actually very helpful and more than eager to help you curate an outfit. After stopping by on a regular day, the outfit they picked out for me gave me inspiration to find a cheaper version elsewhere (could not afford a $ 300 outfit on a whim).
*Edit: The gal who helped me was Desiree (I’m sorry if I spelled your name wrong!) She’s super cute and really helpful in finding outfits!
They have sales 2x a year where things are 40−60% off. Although it brings the ticket price down to about $ 30-​$ 50 a shirt which is still not cheap in my book, it at least makes it affordable. During the sale it is pure M A D N E S S. I waited about 45 minutes to try on my clothing because it is a small location with 2 fitting rooms.
Every item I’ve purchased from there, I’ve gotten lots of compliments. Definitely worth checking out! Even more worth it during the sale :)

This is one of my favorite stores and I honestly only shop here when they are having one of their infamous sales. I usually have experienced bad customer service (the associates ignoring me or giving rude answers when I ask a question) but today I went and the associates made my day. As soon as I walked in they were nice enough to suggest their popular items and pull sizes for me. I didn’t even have to look in the ginormous pile for clothes. I left with the clothes that they suggested and pulled for me and I can’t wait to wear them.

DO NOT GO HERE. Clothes are so badly made and wayyyy too overpriced. The store is so messy you can’t even tell what’s what. I’m Asian and the two girls working there didn’t even acknowledge me and kept talking and talking but then when some white girls walked in they welcomed them. Literally left the store in 2 minutes even though I drove all the way from Oceanside. Worst decision of my life. Never returning to this place is a joke

This store is amazing and the girls who work here are wonderful. It can get a little messy during big sales but I find it to be part of the charm. All you have to do is ask one of the sales reps for help and they with put you in the best outfits you’ve ever seen yourself in. A lot of people have mentioned that it can be pricey but the sales are amazing and for a store in the heart of La Jolla I don’t think it is expensive at all. I’ve been shopping here for years and I will continue to!

«This store is unique» «You won’t find things like this anywhere» «Yeah it’s a little pricey. but…» How about I find a majority of these items online for a fraction of the price or even at Topshop or Nordstrom’s BP/​Savvy section? Literally the same things you’ll find at this crap heap of a store, you’ll find just about anywhere else. A knitted sweater my grandma can make for $ 200? A flower crown for $ 80? With these items being so expensive why are they all just grossly stuffed in shelves or on the floor? I grew up in La Jolla, I’m well aware of this affluent lifestyle this store is trying to appeal to, but even people of affluence know the value of a dollar and none of it should be wasted here. Yes they have «amazing» sales twice a year, but the prices that they charge for the items during the sale should be the actual retail price in the first place! That $ 200 sweater is now $ 60 during the sale, oh wow cool let me just pay the regular price for a decent sweater and freak out about the «amazing» deal I just got. That’s just some bimbo advertising/​marketing created by the bimbos that work there. The customer service is appalling and of the lowest standard and the cleanliness of the store (especially during sale) is of sub level. Let it be known that all these 5 star ratings are definitely created by the employees and their friends. Scrolling down this Unilocal page seeing nothing but 1 star reviews and then out pops a 5 star rating is extremely unsettling.

This place looked like an episode of Hoarders gone bad. Heaps upon heaps of clothing just piled into the middle of the store. So overwhelming and off-​putting for the customers. If you’re stating the true «value» of the clothing you’re selling is upwards of $ 150 (for a shirt) wouldn’t you want to treat it better?
Came here for the Labor Day sale hoping to purchase some items but couldn’t even sort thru the piles to see what was in there.
The pricing here is a joke! There was even a headband for $ 85. Like a little flower headband you could have gotten at the dollar store or Claire’s.

crap everywhere. no one helps you. everything is over priced this store is like brandy melville wannabe i deffinitly wont be back. had a couple cute things and the rest were just strange

First off, I’d like to note that they deleted the pictures of the shite storm that occurs inside this tiny store on the daily.
This place gets one star for the sales they have twice a year and the occasional cute clothes. As everyone has stated before me, this place looks like it was ravaged by a tornado. Incredibly disgusting and unorganized for such expensive clothes. You’d think they would have a little class, right? Couldn’t be farther from the truth.
This applies to the horrid customer service they «provide» as well. A few words to describe the bimbos that work here: unprofessional, pompous, and insanely dismissive. The only moment they actually care about is when they’re ringing you up to cash in their commission. At that point they just throw anything at you, disregarding whether or not it looks like complete crap.
My advice is to avoid this store like the plague until they have their yearly sale.
And my advice to LF: hire people that have not only a fashion sense, but also at least half a brain.

I absolutely love LF La Jolla! The clothes are so unique and edgy. If you want a hip, cool look with great customer service this is the place to go. The salesgirls are all, every one of them, adorable, knowledgable and attentive. Believe me, I love to shop and worked in retail for years. Savannah, Amanda, Kaitlyn and especially Elim are amazing and make your shopping experience amazing too. Love LF and everyone who works there!

A complete mess. It looks like an episode of «Hoarders». So embarrassing. This store is slob fest. No taking cute, artistic Tumblr or Pinterest pics here. Get a grip and clean up and grow up. Current and trendy will only get you so far. Wash yourselves.

I used to love going to this store in East Hampton and SoHo. I even once caught the big sale at the one in Santa Monica a few years ago and I simply love everything I have bought at this store and still have most of the items years later.
I was sooo excited to see this one while visiting La Jolla and more excited to see the sign that it was during one if their big sales. I walked in and wanted to pass out from how disgusting they keep the store during the sales. It looked like the floor of a family’s laundry room that had not done laundry in at least 6 months. Everything thrown all over the place, on shelves, tables, the floor, you name it!
There are great signs of price conversions that make it look like anything you find will end up costing next to nothing but in actuality anything decent still seems to be $ 60 or $ 70. Sorry but to me that is not an amazing sale price.
Basically entering LF meant losing 2 hours of my life I will never get back and when in town for such a short trip it was a serious bummer.
The sales people are also exceptionally rude and justify their nastiness as because it is the sale. Are you kidding me? Nordstrom Rack is neat and has great deals year round yet the staff are always nice.
LF you owe me 2 hours of my life, particularly my vacation back!
I’m hoping this store is just a bad seed and they have not all become this terrible.

Yes they have cute stuff but holy neptune all mighty it is expensive. Even during their two sales a year with 40% plus off im still paying $ 60 plus for things that should have cost me $ 40-​$ 60 in the first place full price. Everything in there you could get at brandy mel or Urban for way cheaper and same quality.

You will never find ANYTHING like it! LF La Jolla is one of my FAVORITE boutique shops in all of san diego. Yeah its a little pricey but I’m sure your not going to find anything like it at any other department store where a million other people have the same thing. Their unique and ornate clothing are something worth checking out. Not to mention the 60% off sale which happens twice a year at the end of summer and winter!

2 stars for cute clothes. Way too expensive for the quality. You’re better off going to brandy melville for $ 20 shorts.

messy af.
Eveything was SUPER EXPENSIVE and all the items were just thrown on the shelves. The workers were also just talking their ass off so loudly. Horrible customer service! NEVER COMING BACK AGAIN.

I love this store, tons of cute stuff and even though its a bit pricey in here make sure to get there during their 2 sales twice a year!
Tell them Yasi sent you when you go in!

Epic finds today at their big sale. It looked like a hurricane blew through there, clothes thrown about everywhere. Surprisingly the sales girls were actually friendly and helpful. A couple literally searched the store for styles I needed in my size. Got super soft mid rise Carmar jeans for $ 48 each!

uhm ok if you’re going to charge a shirt $ 168 don’t throw it on the table or floor. This store is disgusting and unorganized. You have to wait for the dressing room and the girls here are rude and snobby. seriously ladies you’re not working in Chanel, will it kill to smile? I went to this store because they had an amazing deal going on however I wasn’t greeted, I wasn’t helped and maybe it could be because I’m not bleach blond or a size 0 however it shouldn’t matter. This store is horrible and won’t go back.

La La LOVE LF!!! Cute stuff super nice staff!!! They post loads of pics so you see what they in the store.
Really cute stuff and always get compliments when I wear an outfit from LF!!!

I love LF. If you are looking for feminine clothing with an edge that is your spot.
I feel truly grateful that San Diego is one of the places that they decided to open a location. They are very forward thinking and have very unique and sexy accessories and clothing. There is a really good chance that when you buy something from here you won’t see it on any other chick than you.
I am mostly on a budget shopping between places like TJ Maxx, Buffalo Exchange, Forever 21 and online shopping sites like Lulu’s, but I will always find something really cool and not making me completely break my budget and eat out my roommates pantry reserves in order to make up for lost money ;-)
I especially like their jewelry and handbags, girl items like panties, shorts, cute socks, head bands, etc. Their shoes are always super cool too. Dresses are priced at too much of what I would want to spend, but twice a year they have a great sale. Because they are not so busy I have scored great finds at sale times many times! Just let them add you to the email list. Sometimes they call you as well to notify about the sale happening.
I take one star off for customer service. I should even take two off… It has been really bad lately. The sales ladies like to just stand there and gossip or talk about other customers. It feels awkward for me to listen to all these details and their comments. Also since they are so busy talking they don’t offer to help you too much. And you feel weird to interrupt them with a question.
Other than that– a San Diego shopping landmark for me!