There are 3 main reasons why my family goes to Kroger for groceries. 1) Great produce. The amount of clean, organic vegetables available is very pleasing. It is comparable to selection and quality of high-end organic chains at half the price. 2) Pricing is very reasonable. With the Kroger rewards card, we save around 10% for each purchase. 3) Easy to get in and out. We don’t want grocery shopping to be a huge ordeal and by being able to navigate and move through the store quickly helps this immensely.