Love this Ulta. I’ve been to Ulta stores around the US and this Lincoln store is tops in customer service for sure. The staff is always quick to say hello and offer to help. Less busy than most Ulta stores I’ve been to so you can check out quickly. Large cosmetic, perfume and skin care selection. Bath and body, candles and nail polish galore. What else could a girl ask for? In addition, they always are so friendly even when returning. As far as Ulta goes, of course we all know they have a huge selection of cosmetics, hair supplies, body supplies and etc. They even have a salon in the back that provides hair and skin services. Love that they always give coupons and send high quality booklets to you in the mail with all the latest must haves.