4th and Elm Boutique

Bar none, this is my favorite women’s clothing boutique in Long Beach — if not in the greater South Bay region.
I’m not a shop-​a-​holic by any means. Nor am I a fashionista. But, being the daughter of one of the top women’s fashion designers for decades in the U.S., I know a great eye and genuine sensibility of style when I see it. And, boy, does this shop’s owner have both.
I’ve popped in here several times after it opened in 2015. And I’ve walked past its wonderful display windows more times than I can count. And there isn’t ONE time that I don’t see a piece that I absolutely delight and adore to see — whether I end up buying it or not!
The woman who runs this gem of a boutique, Lisa, really knows her stuff. Meaning, she knows HERSELF. And I’ve rarely met a woman with that amazing quality who doesn’t also recognize the distinct beauty and spirit in other women — whatever their style, taste, or background. That is a gift!
No surprise, then, that Lisa’s talents and cred are abundantly evident throughout her terrific shop. In every detail and selection, her fantastic sense of style has an unabashed edge. The clothes range from cute, retro-​vintage classic, sweet, mature, youthful, contemporary, ethnic-​inspired, to sultry smokin’ — or sometimes all of these! Some pieces are funky-​trendy-​hobo-​hip. Others are understated, classy, elegant. But they each bring out a confident, subtle/​bold independent spirit. They all have a verve, a vibe, that’s distinctly alluring. That’s their common thread.
That said, the beauty of the pieces is that you can further soften or heighten the distinct style of each of the items. This is because they’re a cut above standard, predictable, cookie-​cutter pieces in corporate chain stores and shopping malls (ugh). So, the unique items here give you the creative freedom to suit your spectrum of moods. Or feed an itch to break out! And they’re always feminine. Distinct, flattering pieces made all the more unique by the individual woman who matches and wears them well.
And, oh my goodness, the jewelry here. Absolutely wonderful, truly one-​of-​a-​kind pieces you will NOT FIND elsewhere, and certainly not this easily or AFFORDABLY! They’re so fantastic, it’s ridiculous. Perfect complements to the clothes, the other accessories (hats, shoes, scarves, etc.), your particular mood with an outfit, and certainly as gifts. Oh, my, yes!
There truly is something for everyone here. No exaggeration, I always find something here that I really like, either for myself or as a special gift for someone else.
Plus, the urban-​earthy warmth and décor of the store is a perfect complement to its contents. It draws you in, makes you feel welcome. So, you have fun taking your time to browse at everything in the store. (If you came by car, don’t forget to watch your parking meter! ;))
Visiting this boutique gives you a kick in the pants (or new pants!). A charge of vitality.
And with new clothes and jewelry coming into the store all the time, it’s a good idea to visit regularly. Even if only for the fun of it. (And to eye or nab that one, special piece of jewelry! And to check out the sale rack for great deals.) For a working gal, prices are moderate to above-​moderate.
As with the best of boutiques, this one respects the woman who wears the clothing — the woman being THE intangible element who makes the wonderful clothes express her own natural, true spirit. Or who is inspired to discover or re-​discover that touch of wild in her own personality. It’s a joy to visit and patronize shops like this one. Because they’re designed and run, as this one is, by women who respect a woman’s authenticity, her individual strengths. And that’s beautiful. A true definition of sexy!
Lisa, your shop is a treasure. And you treat every customer with such individualized attention. May your «4^th and Elm Boutique» baby enjoy a long and fruitful stay right where it is, right here in wonderful Long Beach! (And right around the corner from two of my other favorite local inde shops: Lisa Hernandez’s «Long Beach Depot for Creative Re-​Use» and Stephanie Coronado-Stomp’s «Envy Beauty Studio»!!) Thank you so much for being here, and doing what you do so well. Just passing by your shop lights up my day. =)

This is exactly what downtown needed! 4^th and Elm is a women’s boutique offering trending and affordable clothing and accessories. Lori, the owner of 4^th and Elm is a gem. Anytime I am in need of an outfit for an occasion or simply just to update my wardrobe Lori is always there to help. She is very genuine with her words and isn’t just trying to make a sale. The clothing selection is very unique as it should be for an independent business. The traffic of the store has surely increased and things tend to sell out fast. I follow them on Instagram @4thandelmboutique to keep up to date with new merchandise and promotions. P. s you’ll fall in love with everything!

It was 11:20 and the door & answering machine clearly state they open at 11AM, & it is not Monday so I know that can’t be why no one is here.
Its a shame too all the clothes inside look super cute & I probably would have blew a lot of cash in there…
I don’t know if I will come all the way back, I mean it is in downtown a little bit of a mission but mostly because this is so unprofessional… it makes me question the business & possibly even the quality of the clothes, but I haven’t even been able to try anything on so I can’t judge that.

I fell upon this store by accident one day while scoping out Fingerprints records and having brunch at Berlin with my roommate, and it’s right down my alley!
I am always a little leery of going to smaller boutiques because they are usually overpriced and I also like to shop without a salesperson hovering over me. Neither of those fears came into play here — the owner greeted us warmly (I actually wanted to talk to her — she’s cool!) and the prices were affordable.
I personally like their selection of basic dresses (I love wearing black dresses in the summer), but they have a ton of cute boho-​chic clothes for those who like to wear what’s actually in style right now. Definitely worth checking out!

I love this clothing boutique. The clothes and accessories are very classy but very reasonably priced. The owner, Lori, is very helpful with styles that flatter your body type. When I visit Long Beach again this will be my «go-​to» spot.

Finally a place in the village that I can walk in for whatever occasion I need, and find THE perfect top, THE best fitting jeans, THE cute dress! The owner is super stylish so I know she knows her stuff. Great prices, great value. Love this place!!!

I bought two dresses. One looked great but the other horrible when I brought it home. The owner told me when I tried it on how great it looked on me. She should have known better or suggested another dress. So now I have a dress I’ll never wear. I’m a bit disappointed because I feel she just wanted to make more on the sale.

The owner Lori is extremely nice, funny, friendly and informative. Small and cute selection but has everything you need. Most things in there are reasonably priced. When I went in, there was a sales rack in the back, 50% off! Definitely couldn’t beat. Will for sure be coming back!

LOVE LOVE LOVE 4^th and Elm! I stumbled across 4^th and Elm after finishing the Long Beach half marathon and was met with Lori (who is amazing!). The clothes area adorable, fashionable, good quality, and affordable! Everything I bought there fit perfectly and was flattering. I live to far to visit on a regular basis, so I am (impatiently) waiting for the online store to open. Hurry!

Love the prices. love the earthy feel. the selection isn’t that great. I bought some things I didn’t need because the owner professed a large will be fine on my tiny body. And the jeans that i bought stretched out like crazy. but i love the t-​shirts I bought :) i willbe back

By far my favorite boutique ever!!! After months and months of searching for a new boutique I finally found the perfect one! From the moment you walk in they make you feel welcome and are so sweet! Lori, the owner is literally the nicest person and has quickly become my person stylist. From basic closet must haves to the prefect birthday outfit 4^th and Elm has it all. Love love love them!!!

This is a great place to shop for all of the latest fashions. The quality is top notch and very affordable. Talented at helping with fashion when asked. Personal shopping experience, locally owned, affordable and great quality. I’m hooked!

My new fav! This boutique is doin the most!!! Every time I go in Lori is super helpful… so awesome!!! I’ll be back soon! Anyone who needs help with their fashion, Lori is there to help you figure out what’s works best for you and your shape, color and size. Definitely my go to when I need to add a little somethin something to my wardrobe! Reasonable prices, great quality! love ya chick

Just stopped in tonight for the first time and found the store beautifully decorated and stocked with well priced great clothes! Lori was wonderful and passionate about her customers and instantly found an outfit head to toe perfect for me! Shoes and jewelry too were affordable and perfectly on trend !!

These ladies are amazing! I had a lunch date in less than 30 minutes and my closet was looking pretty dull. I ran over to their shop and I was in and out in about 15 minutes! I told them what I was looking for and they nailed it. 10 out of 10 would go again.

Very cute boutique that I happened upon… loved the selection of jewelry. Very cute, affordable clothes as well! Lori was extremely friendly and helpful. Just my style. I was happy to hear I can shop on-​line since I am not from this area!

I love 4^th & Elm and Lori! Great addition to the neighborhood. Lori is super helpful and talented. Her clothes are amazing and she has something for everyone. Lori is also great at identifying your style and what will look good on you. When I stop by she always has something new to show me and I usually love it. I have replaced a large portion of my wardrobe since they opened. So happy to have this boutique and all the great women shop owners along that side of 4^th.

Great little boutique shop with a warm feeling. Went in to find a gift for my wife and only to find out Lori will give you her time and offer suggestions to help make shopping for the perfect gift easy

A new lovely little boutique in town. Meet Lori and her 4^th and Elm products. Just opened about a week ago and already inventory is selling out but, Lori informed us that she will be getting a new shipment in a couple of weeks. Mostly boho-​gypsy, chic clothing. She currently has a lot of pieces perfect for summer: spaghetti strap tops and dresses, shorts, tanks, and light comfy pants with fun designs. Decent prices. It is located on the corner of 4^th and Elm (hence the name) with its big windows, exposed brick and dark wooden floors. I like that it isn’t crowded with clothing like forever 21. I never felt overwhelmed with the selections and I actually enjoyed my shopping experience. I ended up purchasing two pairs of pants ($ 60 total). I think most, if not all, of her products are from local vendors. Lori is energetic and very helpful and I can’t wait to see what else she has in store.

Welcome to DTLB ! The owner Lori is very personable and gives the best customer service. She has turned this space into a shopping destination that carries many Made in USA brands and that is very important to me. The shop has a really great vibe and her dressing rooms and fixtures are quite unique and of her own design. I will gladly tell my friends and family to support her business !