10 Forward Coffee & Tea Lounge

I like coffee. I like the jungle. I remember back in ’18 when I was just a lad of 36 fighting in the marine corps against 72 of the kaiser’s troops in Borneo. How the smell of death and gore would make the taste of coffee all the sweeter.
I like coffee. I miss legally killing people.
Where was I?
Oh yes, this review. This joint could be called serviceable if it had a few things and, more importantly, didn’t have another. Adding a knowledgable staff in place of a staff that simply rings you up and stares at you, mouth agape, should ask them a question is something to add. You can’t lack knowledge if you should want to succeed in the field of coffee. In fact, your answer to «what do you put in the cappuccino» should not be the same answer to «where is there parking for this establishment.»
That’s what it lacks, but what it has, and has in spades, is the fear of death should you stay at the location for any length of time. In my few short visits there I’ve seen a man threaten a customer by using half a plastic fork, one «tranny-​fight» (as on onlooker so affectionately put it) and three unsavory characters parked right by the door – a perfect spot from which you can ask for money, wares or goods in the manner you’re accustomed to asking.
I say skip this joint in lieu of another that has parking, a general knowledge of what they sell and/​or less aggressive locals. Just because I liked the Great War and the jungle doesn’t mean I want to visit it when I want a cup of joe.

There are several coffee places in the area. Some from large chains, some small businesses. Not many are lounges, though. And this place isn’t one of them, either. I haven’t tried lounging here, but it’s already uncomfortably warm while waiting for a single coffee, that I couldn’t imagine sitting there ON PURPOSE.
I only have experience with their coffee, and it’s basically decent. Not terrible, but not spectacular either. Especially not spectacular for the prices they charge. I’m unlikely to try the food because I’m unlikely to be back. What a shame.
Oh well, there are other small coffee places around the corner that do it better.

The food is way questionable. But the coffee was good. Dropped in with a friend on a Saturday night before heading down the street to Arclight for a movie. I figured we could try some place new. Walked into a cozy little space decked out with rugs, wooden tables and battered but comfortable looking couches (don’t sit on these couches, they look gross). There are dangling lights draped along the window panes and you can snuggle yourself in a corner and ogle at the Hollywood Boulevard passerby. There’s a tiny staircase leading to the balcony where more tables are situated and you have a good view of the space below.
The guys behind the counter were a little clueless but nice. My friend asked if their kitchen was closed and one of the guys told us they were out of certain «ingredients.» And when she ordered her quesadilla, little did she know that that same guy was going to make it right there for her! And use canned salsa! Blasphemy! It’s all good, my vanilla latte made up for their sketchy demeanor. It was a pretty good latte. Again, 3 stars. Parking is a pain, the place could use a total Lysol wipedown and the menu is questionable. They may want to put a sign out front stating that those who enter do so at their own risk. Ouch. Just saying!

Came here hoping to find a good spot to get some coffee & finish my project, but I was extremely disappointed…
I got a caramel latte with soy & not only was it $ 5.50 but it was really bland.
There was only 1 employee working & was really NO help at all. I asked for a fallafel wrap & he denied claiming there wasn’t enough falafel (even though i could see right in front of that there was) then when i asked for the wifi password just said «its says right there». It was poorly written on a small piece of a paper & then wouldn’t connect cause it said the router needed to be rebooted.
After I get my coffee & connect 10 mins later, I’m completely over heating & sweating cause theres NO air conditioning.
Oh & not to mention I had to PAY for parking since its on vine st.
So 20 min later, I’m down $ 15 & didnt get anything done on my project & had to relocate to ANOTHER location since I was SO uncomfortable, hot, & disappointed.
Now I understand why I was the only customer. DO NOT COME HERE!!! STARBUCKS IS LESS THAN A BLOCK FROM HERE.

Me and my lovely husband, Walt, love to come to the 10 forward coffee shoppe on Sunday afternoons after we go to the Hollywood Lutheran Church at 10am. Service usually lasts about an hour, sometimes a little more when we decide to say «hello» to our fellow church-​members or when we help pick up the snacks from the Sunday School. 10 forward is such a lovely location for us to reflect on God’s teachings while enjoying a nice caffeinated beverage (don’t tell Jesus!). Me and Walt like this location because we can look out the sizable windows and see the glory that is the most famous address in Hollywood, The Taft Building. I’ve always wanted to go in there, but they usually keep it locked, I check every Sunday, and sometimes on Thursday when I go shopping at the Trader Joe’s for Walt’s natural fiber supplements. At 10 forward, Walt usually gets a dark cup of coffee, and I get a cappuccino. The reason for my 4 star rating is because the desired microbubbles are not microbubbles at all, but rather megabubbles. Yes, yes friends, do not expect a dry cappuccino here nor should you expect smooth espresso, but rather an owner who wil talk your ear off for nearly 20 minutes about her espresso and how great it is (it really isn’t good). However, if you’re lucky enough to get the nice boy Germy who sometimes works there, you will experience customer service unrivaled West of the Mississippi. Germy is such a nice boy, kind of like my Grandson. I wish they could get girlfriends because they both seem so lonely when I talk to them.
Love,
Margerie P.

This is the most comfortable, classiest café I know of in the immediate area. Great spot for a first date or to catch up with a friend or someone in your industry.
Laptops are outlawed on the sofa downstairs (love that).

I adore this place. The Trek of the name and a friend’s suggestion drew me in, but this place a lot to offer for anyone. Major points for being an independent café; I don’t like Starbucks and prefer small places like this.
The atmosphere is instantly relaxing. There’s an upstairs to it that has a couch and a few tables, which is a great place to sit with your laptop and get some computer work done. They’ve wifi here and will give you the password when you make a purchase, and only ask that you buy something every 2 hours. This is extremely reasonable as the prices are cheap and the stuff they have is good quality. The main floor has a long couch and there’s various tables besides.
They have beautiful loose leaf teas that smell and taste great as well as coffee, roasts, espressos, lattes, desserts, and food. This a mandatory stop for me whenever I’m in Hollywood.
Please support this wonderful café; you’ll have a much better experience than going to Starbucks.

I come to Hollywood a lot (shows, clubs, etc) and this is always our go to spot to start. I love the upstairs seating and the random couches sitting around. The coffee is strong and the desserts change quite often.
Perhaps my only problem is that late in the night lots of things are gone. I know this is a good thing, since it means they come fresh, but I usually leave a little hungrier than I’d like to be before going to the club. This won’t change it from being my favorite stop, though.
Staff is always pretty cool, too. The type who will converse with you and be real about the food they like from there.

I guess I just didn’t expect this kind of place so close to Hollywood Blvd but I was pleasantly surprised! This place was quaint, had character, and was the perfect place to hang out or meet with friends (or business). I ordered a caramel latte and was pleasantly surprised at the quality of the coffee and the great taste. I would highly recommend checking this place out!

First time at Ten Forward and despite the hint of Star Trek (which almost stopped me going in — nerd alert status and all that) i wandered in…
And wasn’t I glad.
Ordered a regular coffee and sat down outside to chill and write some emails. Firstly the owner behind the counter was very gracious and friendly. And secondly and this is to be emphasized: The Coffe is the best regular cup of coffee I’ve had in recent memory.
Delicious.
2.20 i think it was too for a medium.
but seriously the brew is really good.
And you know what the sad thing is — crappy Starbucks up the street is taking all her business.
So go support this lovely woman in her endeavors to keep authentic businesses alive in Hollywood and lets not turn into Orange County where only strip malls exist with faceless chains that suck our money and leave us with nothing except wondering why there aren’t more places like Ten Forward still around.
Best Coffee In Hollywood? Quite possibly…
Next up I’ll try and latte…

Walking in Hollywood at night and looking for a good cup of coffee? Hungry, but not sure exactly what you’d like to eat? Looking for a nice tranquil spot to relax? All of this and more can be found @ 10 Forward Coffee & Tea Lounge.
I’ve been coming here for years, simply because it is fantastic on a million levels. The Coffee is a one of a kind brew, the type that will wake you up and conjure memories of what Coffee should taste like.
They have a vast selection of food, from Delicious Sandwiches to Fresh Baked Pastries, and Epically Delicious Falafel Wraps that will blow your mind.
It doesn’t end at Amazing Food, and Fantastic Coffee; the atmosphere is also extremely unique, and comforting. They have a wonderful selection of indoor, and outdoor seating available.
There is an upstairs loft if you are looking for a private place to enjoy Coffee with a loved one, or plenty of tables downstairs if you and a bunch of friends are looking for a place to socialize.
The Café offers Free WiFi to their Patrons, and really reminds you of what Coffee Shops used to be like; before Consumer Giants took over the Coffee Game.
The only thing parallel to their amazing Coffee, Tea, and Food is their Service. The owner is a hard working, and kind woman who makes a good portion of the food herself.
So quit depriving yourself of this hidden Hollywood Gem, come over to 10 Forward and finally embrace the Coffee you will most likely desire for the rest of your life… I certainly will.

Not bad… mom and pop shop. The latte was pretty good but I think even Peet’s (who apparently just went private today?!) is better. I also got a chocolate chip scone but they don’t even have a toaster oven there which I thought was weird. so I ate my scone cold.
Would I recommend? Ummm. probably not. but it’s the closest coffee place to my client right now.

A fine addition to the neighborhood. After spending a month in NYC and enjoying all the independent coffee shops, there is no way in hell that I’ll step into a Coffee Bean/​Starbux.
The café has plenty of room and seating options. Not a fan of the outside seating on Vine, since it’s just a busy street. But you cant fault them for having the option.
The coffee was decent, nothing special. Prices were average. The pastries looked great through and the vegan options were a nice touch. Maybe I’ll grab some food next time.

Excellent indie coffee shop. Had a really delicious skim caramel latte that completely woke me up. The scone, sadly, was just OK. They still win four stars for their friendly, attentive service and outstanding coffee.

Not a coffee drinker, so I can’t really comment on the coffee…
Loose tea options are awesome. I tried a couple of different tea lattes and they were good too, though in general they run a little sweet for me wherever I go.
A variety of tasty treats. Hot and cold. Sweet and savory. Have enjoyed everything I got there so far.
Ambiance is what keeps me coming back. Not overcrowded with people in a rush to get their venti-​3-​shot-​mocachino-​frap-​a-​latte. People come in and chat a little with the resident dude-​barista, who is the only guy I’ve ever seen there. It is clear there are many regulars who have built up a rapport. He’s super nice. I always forget to catch his name, but he clearly remembers his customers.
Comfy chairs. funky furniture. GREAT music is usually playing (Enya, Blade Runner soundtrack) and not playing too loud. Great for hanging out to read a book or kindle or do some things on your phone or computer on your way in to the office.

Right off of Hollywood Bl on vine, this hippy café has a comfortable homey setting, which is a refreshing break from commercialized coffee joints.
The coffee here is not bad but not great. It’s just okay. Anyway, what I DO enjoy here is their selection of teas. I think that the fact that the tea is organic may be the reason it tastes so good, but maybe it’s the psychological factor of thinking that the tea is organic that makes it taste better. Either way, it’s good tea and a good selection, but you do pay a premium since the drinks are a little pricey.
Other than that, this place is a good place to kick back, relax and read a book. It’s definitely a good spot to see some hipsters.

Ten Forward reminds me of a coffee shop in my beloved Bay Area, it’s not at all LA… which is SO bizarre considering its location, right by the über-​toursity Hollywood and Vine area. I wish it was closer!
The décor is quaint rather than trendy. The menu is old-​school and not trying to be hip. Cute little French-​inspired pastries, a variety of teas and coffee drinks. Baristas are down to Earth and friendly. The upstairs area is outstanding and exactly the type of place where you just want to relax and chat with an old friend, or in my case today, a new one. Fantastic place!

cute cute cute! it should be called «the coffee shop around the corner»
its kind of odd to see a place like this right in the center of hollywood. but hey, it works!
+ friendly staff
+ plenty of seating (sofas as well)
+ good strong coffee
+ nice selection of teas
+ people watch
+ price is average (paid @ $ 3.00 for a medium coffee with a shot)
theres an upstairs area, but i didnt get a chance to check it out. this shop is also next to The Ricardo Montalban Theatre, so you can grab a coffee before or after the show (which is showing Traces as of this review).

Still serving up service. Had the breakfast sandwich. It was good, and if it weren’t for the fact I knew they used a microwave to make it, i would have thought it was fresh.
The coffee is rocket fuel.
The best thing about the place is the fact that you can escape Hollywood, while still being on one of the busiest intersections in the hood.
From the acoustic Postal Service music playing, to the all wood décor, it feels like you are in a hipster-​ville like Silverlake.

I just found this gem last night. The worker last night who I think might have been the owner, allowed me and my friend to stay when it seemed as if they were closing. I ordered a plum tea and a cherry, chocolate bar. Both were yummy.
I recommend this place to everyone. The service was excellent. The atmosphere is very hip and good for dates and chilling with friends.
Definitely coming back!