Alchemy

If you love Harry Potter, Disney, or the idea of anything magic, CHECK THIS PLACE OUT RIGHT NOW.
My sister took me here because she thought I would love it and she was so freaking right! There are beautiful Harry Potter books and stationary, Disney art books and beautiful imaginings of classic children’s books like Peter Pan. There are candles and soaps packaged as if it was a magic shop selling spells. I look forward to going back here after the holidays, when I have more money to spend on myself.

Beautiful store. Maybe it’s me, but I love beautiful stores –esp ones in old buildings. The owner was in & what a nice guy! We looked around, lots of books, candles, authentic-​looking skulls for your pile of books in the parlor at home. Just charming as all get-​out. We got a delicious smelly candle and a few other things. The prices are not low but the quality is very nice. I will definitely be going back & this is a great place to buy gifts too :) another good excuse to go back & spend $ :)

This shop is amazing! I was lost and looking for a downtown brew pub when my sister-​in-​law and I saw this shop on the street. The sign on the store says «Marvelous Magical Olde World Emporium», and how can you not want to stop inside for a peek?
Not knowing what was inside, we were completely surprised and delighted by the shop and its owner. Beautiful! The items for sale are unique, unconventional, and absolutely stunning. Everything was well priced and interesting. Alchemy is like stepping into a shop from Harry Potter, Discworld, or a Series of Unfortunate Events.
You have to visit this shop to believe it!

Louisville is a unique city. Alchemy is a unique store in a unique city. It is a fantastical place where you can embrace your inner child. Whether your love is Harry Potter, Pirates, Lemony Snicket, Lord of the Rings, or just Disney. I never know what I’m going to find when I arrive at this store, from beautiful vintage spoon bracelets to toys to ornaments to vintage candies to perfume tonics and that doesn’t even cover the half of it. They also have some of the best journals I have seen, which inspire you to buy a journal. Check this place out for your Christmas gifts, you will definitely find something to fit every person on your list.

Very cool and eclectic shop. You are immediately transported to a different place due to the different aromas from the various candles. The music that plays in the store is a blend from Harry Potter and a creepy children cartoon.
The candles, soaps and candy are simply amazing. I personally thought the two different blends of Maple Syrup there were worth the trip alone. I highly recommend the caramel cubes, they are made to order for the shop and are pure delicious.
I personally love shops like this and it makes exploring downtown worth it.

This is absolutely our favorite shop in Louisville. Over the past couple of months its contents have overtaken our home in the best possible way. Aromas of tobacco, leather, and bourbon… card tricks are performed with a beautiful, unique Bicycle deck… and our recently acquired prized possession… a delightfully creepy, hand crafted human skull that will warmly welcome guests to our den for conversations sure to be had over butter beer and pumpkin juice.
The shop owner is extremely welcoming and his passion for each and every item is apparent. Not to mention each display and painting you see in the store are of his own creation. We’ve never been to a shop with more care has been taken to provide an atmosphere that will transform your day the moment you walk through the door. We could not recommend Alchemy more.

It feels like… a renaissance faire in a store! Ricky, the owner is really passionate about the experience of his store, and I love that! I was here for an Elite event and had a blast! I especially love the Haunted Mansion paintings around the store. But there are plenty of things to entertain all the senses! Things to smell and see and touch and taste! All nerds should pay this store a visit!
And they let my friend and I engage in a 10 – 15 minute long sword fight in the front of the store.
It is an experience, and one that you should look forward to having!

What a delightful place! My friend invited me to my very first Unilocal event at this amazing store. The best word I can find for it is «fantastical». A mix of everything Harry Potter to Mary Poppins, giant caramels to mustache wax! The décor is otherworldly – the closest I’ve ever felt to shopping on Diagon Alley! I can’t wait to return, especially as they get additional merchandise in. This is a great place for unique gift shopping, for sure!

A magical place and unlike any store I’ve seen. My mother and I were transformed into children, «oohing» and «ahhing» at every turn. We were even entranced by the store’s music! A great place to buy gifts for children and adults: delicious candies, soaps and lotions, candles, and a huge selection of the most realistic stuffed animal puppets. The owner was very friendly and explained the story behind every product. Can’t say enough good things about this place and I can’t wait to go back!

I happened upon this store while visiting Louisville. What an awesome find. Unique merchandise that you don’t see in every other store. The store has a great vibe about it, very hip. I also found my favorite Pickwick candles — so many to choose from.
I can’t wait to go back.

I love how I found this shop — if fits so well with what Alchemy is going for.
So I was driving down East Market Street, McDonald’s on my right and bridge construction stopping traffic ahead of me. Typical downtown commute.
And then I look over to my left, and I see «Alchemy,» «Marvelous Magical Olde World Emporium» and «Tonic and Treasures.» It looked like something straight out of «The Imaginarium of Doctor Parnassus» or «Lemony Snicket’s.»
An illegal u-​turn and some quick parking later, and I walk in to – to borrow one of the words on the signage — the most marvelous place.
This curiosity shop has bins of taffy and Mega Swirl Pops that are more than a foot long. Impressive stuffed animals — the cuddly kind, not the taxidermied type — look on from antique wooden tables and trunks, alongside puppets and books on magic and pirates and «The Steampunk Bible.»
But this isn’t just a shop for kids, though they’ll likely have a field day.
There is an impressive assortment of candles and bow ties and Moravian star lamps and tonics and soaps and jewelry — my favorite of which was a bracelet that said «The moment you doubt that you can fly you cease to be able to do it.»
All the while, a song from «Edward Scissorhands» played over the loud speakers, followed by «Something Wicked This Way Comes» from «Harry Potter.»
I half expected an old, warted man or woman to hand me a weathered book that would quite literally transport me to Narnia or Middle Earth or to find a rusted monocle that when you look through it, you see this exact day and time — 200 years in the past.
This seems like a shop that just pops up out of nowhere, full of magic and wonder and either greatness or evil.
I so love that I just stumbled onto it. It definitely popped out of nowhere for me.
And the owner, I can now report, is not some ragged old merchant, but the friendliest young man. We chatted for a while, and he told me that he opened the shop because he likes fantasy movies and literature.
Most of the goods in the shop are hand-​made, and I definitely got the impression that he is in love with them all.
With excitement, he showed me a «The Tales of Beedle the Bard» journal. Now if you know your «Harry Potter» lexicon at all, you will know that «The Tales of Beedle the Bard» is a storybook from within «Harry Potter and the Deathly Hallows.»
And you will also clearly know by now that I’m a big nerd, but I digress.
Anyway, this «Beedle the Bard» journal was not one that you would find in Barnes & Noble. It was weathered and genuinely looked antique. The pages were fragile and yellowed in spots.
It looked like it was right out of the movie.
The owner told me that he imports these journals from England, and that is perhaps reflected in the $ 85 pricetag. But talk about a wow item for a HP enthusiast.
Not all of the items in the shop are pricey, though. In fact, most were very affordable. I got a small hardback «Secret Magic Spells Purebook» journal for $ 10. It was too adorable with «Write down your wish … This magic book is gonna help you» gold inlayed on the cover. I can’t wait until one of my nieces’ birthdays because this is what I’ll be giving. Or I may just keep it for myself.
The taffy is six pieces for $ 1. The Mega Swirl Pops are $ 4. Large pieces of some of the best caramel ever — I had to have some — is $ 3.
I spied large candles for $ 26 and very steampunk chronometer box clocks for $ 24.
I had a big dumb smile on my face the entire time I was there, practically skipping from one display to the next, and I’m still so excited that I found this place.
I can’t wait to go back — assuming that it will still be there and wasn’t just a figment of my fantasy-​book-​fueled imagination, perhaps whipped up through spell or sorcery.