Chrome

Chrome used to be one of my favorite stores in Lubbock, but after my experience today, that’s forever changed.
I walked in with my sister and her son and after a few minutes, realized we were being followed (STALKED) as we browsed the store. Chrome is made up of separate themed rooms, and every single time we entered another area of the store, the sales associate would be within 10 feet of us clearly not fixing anything on the shelves, but instead, staring us down out of the corner of her eye. I felt so hurried and uncomfortable by the experience I will never be going back.
Note to management: Teach your associates that there’s a difference between preventing shoplifting and treating your potential customers like criminals. I felt totally disrespected and will NEVER return.

Very eclectic store with a variety of brands. Definitely not for me though. They only carry very small sizes and since they no longer carry Toms shoes I have stopped visiting. The prices seem rather high.

On the way to the airport my car had to hang a hard right so I could see what folks were yakking about. For Lubbck, a gem of a place mostly in location. The place has history and one of the reasons I wanted to see the layout of the store. Adequate selections, somewhat like the boutiques along Guadalupe in Austin but way pricier. I agree with another Unilocaler the prices insane and quality not. Fashion is not about the rag on your back it is how you rock the rag.
Some staff were snotty, some were kind. For a petite frame selection was good. The different jewelry designers comparable to other boutiques but no wow factor. Pick up a gift for a friend, or a home décor this place does ok. No investment pieces, trendy only.
Don’t need to return.

I encountered this store visiting an old roommate. My first impression was of how beautifully the store was merchandised and the friendly staff. There is nothing stuffy or overly upscale about it, just a nice open store in the mode of an Urban Outfitters.
Unfortunately for my wallet they were having a ridiculous summer sale and with a store as big as this in a little town like Lubbock, I was thrilled at how much I scored. So happy that I could come here and casually browse so many fabulous items in my size at more than ½ off the retail price. (I mean, Free people bralettes for only $ 10…whaaaat?!) I was shocked – I live in New York City and if this store with this sale existed here it would be picked dry to the bone within a 30 seconds of the sale starting.
For those of you who are wondering, the clothing at full price is not «marked-​up,» it is aligned with the recommended retail prices for those brands. As another reviewer said, this fantastic boutique is not for the casual mall troller looking for a fast fashion find, but someone looking to invest in a higher quality piece.
They have a large selection of youthful, on-​trend product. Some of the brands they carry: Irregular Choice, J-​Brand, entire room of Free People, minkpink, Ella Moss, Seven for All Mankind, Jeffrey Campbell, Steve Madden… the list goes on. They also had ½ off Nars when I was there, but it looks like they’re phasing it out.
Only reason I didn’t give it 5-​stars is because, all told, I do think that if they weren’t having this huge sale they might do well with a few more items (like accessories or tops) at a slightly lower price range full price to hook in a wider range of Lubbock shoppers. I can’t afford to shop here full price and probably wouldn’t. But as I understand it the Godbold is a kind of classy place so it probably fits the clientele. I love that they carry fragrance and wish they would expand on that. Also I tend to agree with another reviewer that designer jeans and shoes (and I’d add accessories) are their strongest suit, I didn’t find a lot of their other product nearly as much of a must-​buy. Still, if ever I find myself coming down to Lubbock, TX again it will be in the summer and I know where I’m going first!

I find the bad reviews of this awesome boutique laughable. If you think Tom’s are fashionable and you’re looking for a cheap to-​go top, this is not the place for you. They carry an enormous range of clothing, jewelry and accessories in all price ranges. Most definitely the best brands in Lubbock. The staff is extremely helpful and you can tell that they actually have a passion for fashion. Every business has different return policies and rules, If you can’t read what theirs is then that’s your problem.
People in Lubbock can be a little behind in fashion trends and Chrome is always fashion forward and pushing boundaries. Love this place and I never leave empty handed.
Side note: If you’re still wearing Toms and you can’t spell ‘sequins’ … BYE!

I always thought Chrome was cool because it was located in Lubbock but honestly this «high fashion clothing shop» would not suite any other city. First off, they mark everything up 3x actually cost… I know this because some of the other clothing shops near them sold the same brands for less. Second, for such «high fashion» their clothes look cheap. Sure I’ll buy a dress for $ 200+ if it’s tailored and made well, but in Chrome you could buy a dress and drop 200 on it and go pick up something better from Forever 21 for $ 20. I haven’t even mentioned the customer service but the dress I was looking at buying had a mismatched patten that was clearly obvious (the bottom pattern of the dress was off by at least 2 in.) and when I mentioned it their response was,“well it’s not like it’s a high fashion designer dress so you can expect that «…oh excuse me for thinking a dress that I’m paying 200 for, designer or not, would be made right! Moving on to customer service… omg I couldn’t even browse for 5 minutes without someone breathing down my neck telling me they were already pulling items for me to try on. I’m sorry but looking for a dress for a wedding should not entail a girl bringing me a multi color sequence jacket. Wedding 101 you don’t wear sequence to a wedding, get with fashion. Anyways, my experience involved me actually leaving because I couldn’t handle how pushy and annoying the sales staff was. Probably will hit up the local Forever 21 next time and steer clear of Chrome from now on.

I really love Chrome, but I do think it is overpriced and you have to be SUPER skinny to wear any of the clothes.
I do like the new location with Red Raider Outfitter on Slide Rd. It is nice to have a Chrome on this side of town.
They have unique clothes for Lubbock and is a modern way to shop Lubbock.

If your the type who likes designer clothes and spending your Dad’s money (as does most sorority girls in Lubbock) then this is your mecca.
For all us regular muggle sorts, the only thing I ever bought here was a pair of Toms as everything else just wasn’t worth the price. Chrome Live though is great (a live music show they host each year).

For Lubbock, this store is great. They have an amazing shoe section, and a good selection of designer denim. However, the clothes just arent good. I’ve never found anything there I liked besides jeans and shoes. The staff can also be kind of pushy and hover around you while you shop, which i find annoying.
For the most part, the rest of the clothes are expensive but they look cheap.

Terrible customer service. Their shoes are overpriced and break.
Bought an expensive pair of shoes there, and they broke within a month of having them. Called the store and they asked me to bring them in. I did, and they did nothing but tell me too bad and they won’t do anything. Last time I will ever shop there, and will be sure to tell everyone about my terrible shoes and horrible customer service.

They are the only people in Lubbock who sell «Toms» shoes. That’s the Good thing.
WAAAAYYYYYYY expensive!!!
The girls that work there don’t believe in wearing actual clothes to work. Don’t take you younger son to shop with you, because he’ll have a… blast with all the girls walking around around in multi-​coloured excuses for attire.
The place IS HUGE, though. And they have a large selection of clothes. They’re kinda weird, but they ARE clothes.
So, if you’ve got money, or a rich spouse, go for it.

I should have listened to the BAD REVIEWS I read about this store. I was in town on a business trip and stopped in. The manager sold me a pair of jeans, and when I got home and showed by husband, he told me they looked really bad on me. When I was back in town on business 2 weeks later, I tried to return the jeans. The store would not process the return because it was past 7 days, and «it’s stapled to the receipt.» I explained nicely that I did not know the policy, that I was from out of town, that it was my first time shopping there. The manager Holly refused to even offer an in store credit or make a first time shopping with them exception. When I tried going above the manager, she was extremely rude to me and acted as a guard dog for the owner Lindsey. She constantly screened my calls, saying that the owner could not talk to me unless she knew who was calling and what this was about. Excuse me! I went by the store and called several times to reach Linday, but Holly would not let me through. I finally persistently called and reached Lindsey. Lindsey was equally rude saying, «If you wanted to return something to Nordstrom, you wouldn't get to speak to the owner.» She obviosly does not know what she is talking about. (1) Nordstrom has a return policy that you can ALWAYS return items, (2) Nordstrom understand that the CUSTOMER IS ALWAYS right, and (3) Does she really think her shitty little boutique in Lubbock, Texas comes anywhere close to Nordstrom? It was my first time shopping in their store. The policy was absolutely NOT explained to me. For the sake of good customer service, they should have made an exception this once and allowed me to return this $ 220 pair of jeans that I will never wear. POOR CUSTOMER SERVICE! RUDE MANAGERS AND OWNERS! I do not recommend this store! I predict if they keep running their business like this, they will go out of business soon, and I hope they do.

Only place in town to get major designer clothes (jeans mostly – True Religion, William Rast, Citizens, etc). However they are a little behind in terms of fashion, but what can you expect for Lubbock! Only place for me to get «model-​size jeans» aka size 23 jeans – yea I know thats tiny but I can’t help it. Oh well they have my business til I get the hell out of this town!

for Lubbock it’s a decent boutique, for anywhere else it’s a shop full of celeb-​wear that is 6 months past it’s shelf life. If you’re going on a VH1 reality show, stock up on your wardrobe at this place.

Chrome is the coolest shopping spot in the LBK, hands down. Unfortunately, unless you have an eating disorder, you won’t find clothes in here that fit you.
When I first found this spot the in-​laws bought me $ 100 worth of gift cards for Christmas /​Birthday (yes, my bday is the day after Christmas), and I was so stoked.
Then I realized that they didn’t have above a size 29 in pants, and hardly any of the shirts would even PRETEND to fit my rack.
Oh well, I got some really cool jewelry, and bought my best friend a dress for her birthday… such is life!