Athleta

Gap Inc’s strikeback at Lululemon works.
The best comparison to Athleta is Lululemon, except that Athleta is just more accommodating. The most radical difference is Athleta’s super generous return policy. I would say that Athleta is also a little more casual wear oriented than Lululemon. Like Lululemon, they offer free pant alterations, weekend free exercise classes, and always a lot of new styles of tops and leggings. The store’s inventory is much smaller than online, but if you use the computer inside the store, you can order whatever you like with free ship. The back of the store does offer a couch for tired shoppers, as well as a lot of free class cards at local gyms.
Athleta is superior to Lululemon for me. Sometimes you just gotta return stuff.

I love Athleta clothing but the service at the West Towne store is terrible.
I’ve stopped going there and just order online.
At any time there will be 4 – 5 people working in the store – and not doing anything – and they will just ignore customers. It’s difficult to get help with anything and if you do have a question or need help, the staff makes you feel like you’re inconveniencing them.
It’s disappointing because Athleta clothing is great — especially for active, athletic women.

I agree that the clothes are awesome but at this store, the service was very poor. My wife was looking for some very specific items and couldn’t seem to get anyone interested in helping her. They were not very busy so it seemed the clerks didn’t seem to really care much. The «clearance» rack was so high up that you couldn’t get anything down or even look at it without a ladder. Not exaggerating. At this price point for clothes I expect better service and someone to pretend to care.

Best women’s athletic apparel in Madison. They break the sections of the store up by sport/​exercise type. There is running, gym/​training, skiing, yoga, and general outdoors apparel. I love all of their clothes and appreciate the quality Athleta offers. Their twist hoodies are perfect for running, I love their sports bras, and their pants are comfortable to workout in as well as flattering.
I am a loyal fan of the twist hoodies and will most likely end up buying every color. They fit very close to the body, have awesome sweat wicking material and also boast being «anti-​stink» therefore you can wear their clothes longer before having to wash — which is convenient as well as eco-​friendly. Another thing I love about Athleta is their guarantee to their customers, one can take off the tags, work-​out in the clothes, and if not happy for any reason can return the items no questions asked. I think they call it their sweat guarantee. I read about a woman who accidentally threw her yoga pants in the dryer after owning them a year. She took them to the store to ask how to remove the pilling that happened and they told her to just get a new pair, on them.
Wow. I am completely comfortable and confident spending my money at Athleta.