Evereve

I cannot say enough about this store! In the past, I think it got labeled as a «mom» store back when my sister and I visited and deterred (especially us single, childless) people from shopping there. I live in San Francisco where there are boutiques abound and I STILL go out of my way to shop here. Their selection is tasteful, classy, fun and most of all comfortable while still being very hip and stylish. I am given A+++ attention every minute I am there; no awkward upsells (even though they do and I always end up buying into their suggestions). They also really know their products i.e. what stretches and by how much, what won’t, what is on trend (even though that is the whole store) and what flatters your particular figure etc. This place is also a DREAM for moms… they have a small play area in the middle of the store, keeping the kiddos preoccupied while you shop in peace. It never feels like a playground or stuffy mom’s club, which has me coming in as a regular customer, even from 2 time zones away!
Listen, this place is not your regular clothing store… I feel like a queen when I walk in, LOVE the selection of flattering clothes for women of all shapes/​sizes (children or not), and get just the right attention I need with the appropriate suggestions from the staff. Sure, I think some price tags are a little high, but that’s the beauty of the place… they don’t just offer a single price point and bring in designer clothes you can’t easily find elsewhere (plus, should you find them elsewhere, they will be just as expensive, if not more). Designer clothes either fit or they don’t and most designer clothes have a single body type in mind. You can tell Evereve sorts through the designer mess and picks out the best clothes that flatter a wider range of body types (and not all size 24). I cannot say enough good things about this place, like I said, enough to bring me all the way from a designer city on the West coast! Madison is lucky!

My first time in this shop and the Sales Woman was excellent! We were near to closing time so couldn’t shop too much but we will go back.