Fox Water

What can be said about water? Or a company which deals in water?
Well, let’s see.
About five years ago, I bought my current home. In the basement, there was a faded, lime-​green water softener brine tank and recharge tank. It was «antique» — but wasn’t in use (it had been bypassed). There on the front of that brine barrel was the logo for Fox Water. Since the tank was so old (30 years or more), I figured Fox Water might have been long gone — and I stared at it every day for two years before finally looking them up for an estimate on removing it and replacing it with something useful.
Even though it was a few years ago, the conversation on the phone stands out in my memory as the thing that sold me on hiring them. It’s a family-​owned and operated business — and they really know their stuff.
The price for a new water softener was agreeable and the experience of «water softener sales and service» was as titilating as it sounds. Now I have soft water, which makes everything about my life a little bit better. But wait, there’s more…
A little over a year ago, we heard some disturbing news about some of the wells in Madison — that there were chemicals in some of the wells, but they were «within acceptable limits». Our concern (and our desire for tastier water) led us to buying bottled water (for a dispenser) from Fox Water. I choose to run the empties back to Fox Water every month or so, and lug the full ones home and into my basement for storage.
Just yesterday, I stopped in to drop off the empties and pick up some full jugs — and the chap who loaded my water in my truck complimented my baby for being awesome. Their price for bottled water (from Nicolet) is very reasonable — they’re always friendly when I stop in — but when you compliment my baby, congratulate me on being a dad and shake my hand? Sold. Customer for life.