I would love to rate this company with a 5 star. I have been a loyal customer since 1999. Their employees are always nice and they always seemed to value my loyalty. And they were a 5 star until they started their loyalty card program. They would have been better off without one after using the one they chose. And I have asked myself that isn’t something better than nothing? Normally yes. Except now I feel cheated. When I didn’t have a loyalty card, I went every day and got my fuel,(I spend $ 30+ a day going to and from work) and usually bought a cup of coffee or something else. About once a week, they would either give me a free cup of coffee or one at a reduced price to commend my loyalty. And what’s a cup of coffee cost them? Pennies I am sure, but it wasn’t the cost, it was the gesture. The feeling I was being rewarded for my loyalty. Now, they took my free cup of coffee away and they tell me I have to earn it. OK. At $ 30.00 a day, I figured that I could still earn my cup of coffee a week. No. Now getting one penny, yes that’s .01 cent for every gallon of gas I buy, it will take me 150 gallons of gas or $ 600.00+ to earn a cup of coffee. In contrast, for $ 600.00 at shell or Kroger, I would save approximately $ 12.00 in my fuel costs or .60 per gallon. That equates to 8 cups of coffee. I was told that if I spent more money on tobacco or alcohol that I would earn points faster. But aren’t they a gas station? It wasn’t about the money before, and I guess when it all comes down to it, it’s about a cup of coffee. And they took that away.