I first learned about this store shortly after moving back to my hometown of Milwaukee with my husband after living 6 years at Ft. Drum, NY. When we left(2 ½ years ago) the price for 1 pack of Marlboro was up to $ 9.+ on post and $ 11.58 off post(NYC was up to $ 15. per pack). Needless to say, we bought cigs for the whole family when traveling from NY to OK to WI because we drove though MO, which had the cheapest at that time. As a smoker(by choice) I am tired of being over taxed, over charged and basically penalized for a personal choice that I am perfectly capable of making myself. And one that millions of others have done before me which was once deemed, natural and sophisticated by the same companies now attacking it. Bottom line: I am not only happy my husband found a place with Great Prices nearby, but even more happy that he found an opportunity to work there months later. How many people can say they love their job? And how many people can say they have a great boss to boot? This shop began as us being customers and ended up working there. I can promise you will find the same family friendly atmosphere my husband did when he first walked in as a customer 2 years ago. Regardless of sales, my husband makes the same, so my Review is the whole hearted truth and for you to decide. They may not advertise as broad as other shops, but keep in mind, the customers always pay for advertising in the end. This shop has its Regulars for a reason. I highly recommend you just check it out once for yourself and decide for yourself. That’s all.