Allure Intimate Apparel

Great store. Loads of cute fun bras and just in my size. More pricey than lane bryant but quality is much better here.

My previous visit had been on my mind, and that perfect too expensive bra that somehow I just had to have. I called on Monday to see if it was in stock, which it was not, but by Tuesday, yes a day later, it was in. I ran in to pick it up, however when I tried it on, it didn’t fit quite the same. The woman (forgive me please I was rushing a bit and her name slips me) working was wonderful. She noted that it appeared I had lost some weight and it really wasn’t a good fit for me. I was disappointed as this was the one bra I seriously knew I needed, yes, needed. Well, she was so helpful, listened to what I was looking for, and responded with several others to try. Another cute one I really liked but she was very honest that it was not a good fit. Note-​I could tell but honestly, these two bras she could have sold me on cuteness alone. Instead, she found me one that had a bit of sexy wrapped into comfort and great support. I will be back when I’m all saved up for a special treat.
To the women reading this-​best thing I did was to get a proper bra fitting. Allure will do this for free, can even make a ladies day of it! I’m sorry I didn’t do this sooner! I’d been wearing the wrong size for way too many years!

Wonderful staff! Very helpful and lovely to work with. Yes it’s expensive, but all quality products. Best for splurges!

DO NOT SHOP HERE! I cannot even tell you how disgusted I am with this store. A year ago I went into the Brookfield Allure store to buy a strapless bra for an evening gown. I paid more for this bra (over $ 80) than I ever have in my life and it fits me so poorly that it LEAVES RED WELTS. When I tried to return the bra, I discovered that Allure’s return policy is to ONLY GIVE STORE CREDIT and all items MUST B E RETURNED IN 14 DAYS OF PURCHASE. I have never encountered either of these policies before and I have shopped all over the country in my 45 years. Because I contacted the store after the 14 days were up, both the person who answered the phone & then the manager were quite snotty to me and basically told me I was out of luck.
THEN this Christmas my boyfriend calls the Mequon store and asks if they have a robe that would fit a 6’2″ woman (yes, he was unaware of my bad experience at the Brookfield store). The salesgirl says yes, come in, we do. My boyfriend asks if I can return the robe if it does not fit. Salesgirl says «of course». NEVER mentions that it can only be returned for store credit and that it must be within 14 days of purchase.
When I opened my present and lifted the robe out of the box, I could immediately see that it was not going to fit. The distance from the collar to the waist looked very short, as did the sleeves. I tried it on however, and sure enough, the sleeves only came to my elbows!!! My boyfriend said «don’t worry, you can return it». I said only for store credit. He was convinced that was not the case and that he could get all his money back, as the salesgirl told him the robe was returnable, but NEVER ONCE MENTIONED THEIR POLICY OF ONLY GIVING STORE CREDIT. Sure enough, when he went to return it, they would only give a store credit. After many phone calls and conversations with the store manager, he can only get a store credit. Since the robe is a large, and I don’t want a bra from there, he is out of luck and out almost $ 100, and I feel terrible for him.
A professional retail salesperson would look at that robe and know in a second that it would NEVER fit a 6’2″ woman. I am outraged that they would lure someone in like that and sell something, just to get the money. I will share with EVERYONE our horrible experiences at both of the Allure stores and hope to see that they soon change their method of business.