Brilliance New York

Okay, there is a lot of good and bad here but I will say I probably rated the store this highly based on the fact that it happened to be good personal circumstances. I was walking down the street and a lady pulled me in the store. Yes, total tourist trap. I am aware of this. The saleslady was really nice and while she wasn’t overtly pushy, she definitely was employing techniques to win me over.
Now she sold me hair extensions. I have extremely fine, thin hair. It doesn’t hold a curl well and it is hard to get any semblance of volume. She initially showed me extensions that would only add volume but I pressed her to show me something with volume and length. She did that. The extensions matched my hair color perfectly. They are very comfortable and I made sure that I could put them in myself prior to purchasing them. She agreed with this and we went through it. She styled my hair for me and overall, spent some time. We talked a great deal about different types of extensions.
I was going to get keratin extensions but after trying on these comfortable extensions that won’t damage my hair and I can take in and out whenever I want, it seemed like a better deal. They were expensive but came with a 7 year warranty and honestly, the extensions are really high quality. I also got a discount because I talked her down. I don’t have to mess around with going to the salon every four or five months and pay $ 800 for keratin extensions. Plus the lack of damage to the hair. She included a free tub of conditioner for the hair and some styling combs.
Now, after that is where things got dicey. I had paid and they told me that next door they had a new skincare place. Because I had spent so much, I was eligible for free products. Well, basically that was a bogus excuse to get me in there. The skincare products seem bogus and while the lady was really nice, my patience was wearing thin. She was super pushy and I just walked out at the end. My advice is be aware before you walk in that they will be on you. You need to be firm and if you can’t, then walk out. But there are some things that are worth it, potentially.

Walked to ask about rates for an updo for a wedding. Was told $ 75, definitely less than the salon at the Ritz. Figured on an hour’s worth of work for the session. Was done in half an hour with a head full of loose Bobby pins and a ton of hairspray, and then was charged $ 150, plus tip. Was told «don’t touch it because it will fall down» and «it is supposed to look irregular to show movement» when I commented that the side bun looked lumpy. So not worth it! Especially as it did fall down after about two times on the dance floor.

Rip Off! False advertising on window! Selling products three times at least what they cost on line. Hair salon piney and $ 75 dollars for blow dry! TgT includes shampoo and conditioner as they told me! Filthy rest room
One guy who used a product red light treatment BURNT my check and tried to tell me it was like that when I entered! This company has to be investigated and shit down! BEWARE!!!

Live and learn. A BN booth was set up at an event in my town (rc, sd) and the sales lady flagged me down to have my hair straightened or curled. Normally I don’t sit for those types of things but my daughter wanted me to try it. The lady was friendly and I was impressed with the straightener and how fast it worked and how nice it made my hair look and feel. She was definitely giving me a pitch (which I expected) and said they are normally $ 300 but for this event they are $ 130. More than I wanted to spend so I told her I would think about it. After a few hours in a hot stuffy building I was still happy with my hair and I went back by the booth again, as I was contemplating she saw me and offered it for $ 97. I decided to buy it. I don’t know why I didn’t pull up reviews before purchasing, but I did when I got home and found the same straightener on Amazon for $ 50! When I pulled out my receipt I saw ‘no refunds or exchanges’ so I guess this lesson cost me $ 50. Two stars because I really did like how it did my hair (haven’t had a chance to use it myself yet), hopefully it lasts a long time.

This was the WORST and more expensive iron that I’ve ever had. Now I want to use the 30 days return policy to get my money back and nobody answered the phone or messages. Terrible! This should be illegal.

I purchased a 3800 blowdryer and absolutely loved it. My blowout was always shiny and sleek. But then I had an issue with the blowdryer. I contacted their company, not really thinking that they would do anything. However, I was wrong. Even though I did not fill out the warranty properly, they not only called me personally but sent me a replacement blowdryer at no cost to me. Very quick and efficient customer service. I recommend their products to anyone.

Don’t ever buy from this company! It’s a complete scam, speaking from experience! They have a scandalous sales strategy and they will do whatever it takes to try to get you buy their products. And it’s not cheap so be warned… no returns policy! Check my posts all 5 stars my first ever complaint…

Stay away from this place, total ripoff. Advertised $ 45 for a blow out and was asked several times if I wanted the «extra» conditioning treatment, which I declined.
Great blowout but my bill was $ 80.00!!! Seriously? Was told that price was only if you bought products.
Tried calling salon to complain and the phone number in my receipt and their website is disconnected.
I will be disputing this charge as fraud with my credit card company.

Suprise $ 150 more charge HAIR BROKEN AND DAMAGED. I was looking for a place to get my hair done. I had a previous keratin treatment done to it that made it all break. I was completely scared and traumatized to to do my hair. But knew I eventually had to do my hair and end this fear. I use to work next door to brilliance NY so i decided to go to their salon all the way in the back. I had a consultation with the stylist named sabrina. I told her my concerns and fears. She said it will be $ 300 for some bullshit treatment called uberliss and it was a discount bc I worked in the area. The day I went for my actual appointment i was really nervous and after an hour of convincing me that this treatment is all natural healthy bla bla bla i had it done. I really trusted and thought this would help my hair. when i went to pay she yelled at me saying my hair took too long and she’s charging me 450 instead of the 300 she originally said at consultation. She kept saying that my hair took took long and i had a lot of hair. I was completely in shock I’ feel like a retard now for not yelling at her back and telling her to go F herself. I went for a consultation so i can get a price and go through the steps of what their going to do to my hair. Not only did I not have enough money for it I had to go and rush to get my boyfriend to come and lend me money. After feeling embarrassed and dumfounded she tried selling me some shampoos and conditioners. Def trying to upset her sales. My hair shortly after that I noticed it falling out… thinning and breaking. After a year of healthy hair to have it all ruined again. Whatever that bullshit called Uberliss was is not keratin it’s chemicals and it ruined and broke my hair all over. This place is the most unprofessional and deceiving salon I’ve ever been to. Their pushy sales people selling you overpriced cheap shit. This place needs to be shut down.

The skin care products are truly fabulous. They have made my 79 year old face look and feel like it was young again. The hair and body lotions and cleansers are equally as great and leaves one feeling awake and alert. Great products and good people in the Century City store.

My friend and I were visiting from Australia and were lured into the store with a free sample. A salesperson by the name of Shani told my friend and I we had thin, dry hair and that we needed a makeover. She told us the hair extensions she was showing us had a «lifetime» warranty and that she would give us a special price of $ 475 each, usually $ 2000. We ended up handing over our credit cards out of guilt, purchasing two sets of hair extensions from this store, as well as two bottles of «Argan» oil shampoo and conditioner, which we now have found out is actually just cheap lotion we could have brought from a pharmacy. $ 900 Australian dollars later and the extensions are tacky, claiming to be real human hair… There is no chance in hell that these are real. The lady was pushy and made us both feel terrible about our own natural hair. I almost cried leaving the store, and don’t feel happy with my purchase. The hair looks cheap and after straightening it, it just starts to fall out. Less than 24 hours after purchase we went back into the Miami store and demanded a refund, to which they said we had to email their customer service and complaints branch of the company as no refunds are given in store. The manager of the store also offered us free straighteners as a «sorry». Lol. We have emailed and called their «help line», however we are yet to talk to an actual person. All we get it message bank. These people are lying snakes, keep walking if they try to get you in. I will keep you updated on the return process and if we get any money back. We are only young travellers and they just took advantage. Don’t be fooled. I really hope people read these reviews before purchasing. We wish we did…
Okay update on the saga… We have received an email back from customer service and they said the basis of our complaint was not strong enough to receive a refund… Lol so a sales lady ridiculing us, cheap fake hair products and a terrible experience isn’t good enough for you? Right… Lol

FRAUD!!! Absolute bull shit!!! I was walking by the street and this woman pulls me inside this afternoon. So I enter, only to realise a few hours later that the next few minutes were going to rip me off! She shows me the diamond flat iron by BRILLIANCE New York which btw is absolute crap!!!
She said the product was 300 $ and immediately cuts it down to 164 $ as I was apprehensive and the next thing I know, she blatantly lies through her face and said that it’s not available on Amazon or eBay and all sorts of crap. When I scanned it later, not only was it available on Amazon, but it was 53 $!!! The exact same product! So I go back and confront them when all they lie to us again that he manager wasn’t in the store and that they couldn’t help us in anyway!
All I can say is that, The number of cases on brilliance New York are true and DO NOT buy any product from that effed up piece of crap store unless you wana be ripped off of your money!!!

Wow it is brilliant! After five years of spending so much money in a hair salon because I just couldn’t fix my hair by myself I’m so happy to say that I found the best straightener ever!!! Two of my friends recommended me to buy this and it works perfect for me (I have very long curly hair)
So yes I definitely highly recommended BRILLIANCE :) … It’s a bit pricy but worth every cent (you get a lifetime warranty)
Girls! Give it a try!

Wish I would have read the reviews before falling into their web of lies and deceit. Specifically they will lie to your face, vary their pricing drastically from one person to another, refuse refunds, not allow credit to apply to the salon (which is not officially part of the store), disconnect their phone, and generally practice unethical service with no moral compass. Just trust that even if you return as a calm and rational person, they will continue to play tricks on you. Get out as quickly as you can so you don’t feel like to need to take a shower after to wipe away all the grime and sweat you will accumulate from resisting the need to scream and throw a fit. If you don’t, forgive yourself because every once in a while trusting the devil is only human.

Questionable sales tactic indeed! I made a purchase and less than an hour later I tried to go back and get refund; for no reason other than they’re just «following protocol» they said they could not give me a refund. Impossible! Can I give this place zero stars?

Adriana is amazing. Wonderful experience coming in from out of town. She made my birthday weekend even better! Highly recommend anyone who wants to look and feel amazing go see her!

Loved, loved, loved the cut, color and style I got while in Miami. Probably the best experience I have ever had with my long hair. Thank you!

The WORST! I left the store more self-​conscious in my life (and I find myself not caring what people think of me so it’s hard to make me feel bad.) I have never been more disappointed and insulted by someone. The hair lady told me I straighten my hair too much, I haven’t used heat on my hair in 3 years. She then told me, «well then your hair must look bad because you die it too much.» I’ve never died my hair. THEY WILL SAY ANYTHING TO MAKE A SALE. She then tried to sell me a hair mask from Moroccanoil for a ‘sale’ price of $ 200. I said NO and went next door to Ricks and got it for $ 34.99.

I’ve been using these cosmetic products for a long time!
I love the results…
I started with the eye set and after that got hooked!
Really nice members. Available at all time and really informative!
Must pay it a visit!!!

Admittedly, I’m make a poor fashionista. Besides the fact that I skip every bi-​monthly mani/​pedi and often leave the house without even partial makeup, my «purse» is a canvas messenger bag and my favorite shoes are Converse. Style aside, I knew I was in good hands upon entering Brilliance.
There’s a runway feel to this beauty boutique (beautique?) and after catching a glimpse of all the mineral makeup, fancy fragrances and hair essentials, I knew I was in an emporium fit for any stylish siren looking to pump up their look (or lashes).
As I perused, I was catered to promptly and passionately. Before I knew it, I was in a chair, looking at my dressed down visage and about to go from prairie girl to Paris mademoiselle. Then, Eran (the owner), got to straightening my hair and voila, just like that, I felt totally femme.
Even if you’re just popping in to pick up that missing link in your morning makeup routine, there’s a rainbow of colors for everything from your eyes to your toes. And may I highly recommend the hair straightener? It left my otherwise temperamental locks in neat shape!